Gina Garrubbo, President/CEO of National Public Media, and RAIN Summit speaker, has been elected as Board Chair at the IAB. She has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Garrubbo’s placement atop the Board puts an eminent audio executive in the top seat of the trade group which represents digital advertising across all media categories. Continue Reading →
Australian broadcast and audio company ARN has released a metrics report after one year of managing the Australian franchise of iHeartPodcast Network. The headline brag point: Downloads doubled. Some categories outperformed. Click through for insights and a month-by-month graphic. Continue Reading →
The annual webinar release of The Infinite Dial, the annual consumer survey project by Edison Research and Triton Digital, is scheduled for Thursday. The two companies are teasing the event by releasing one result of interest: Thirty-three percent of Americans own a smart speaker. That is a 22% increase from last year’s Infinite Dial, and represents an estimated 94-million people. There is a Covid element to this. Click through for more info and webinar registration. Continue Reading →
Evergreen Podcasts has made an investment in Podcast Radio, the UK all-podcast DAB+ radio station that addresses the London, Surrey, Manchester, and Glasgow markets. The investment amount is undisclosed, but the purpose relates to the Podcast Radio production network, announced late last year, which we now understand will be powered by Evergreen. Continue Reading →
Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014 — that from Edison Research, which has released a few munchable data snacks from its Share of Ear research. Click through for more highlights, including AM/FM analysis and age breakdowns. Continue Reading →
In a notice sent out today, Bauer Media Audio is announcing an agreement to acquire Mediatakojat OY. (OY is a Finnish abbreviation for a limited company.) With the acquisition, Mediatakoja’s radio licenses will be transferred to Bauer Media. The two companies have a history of cooperating, and collaboratively launched two stations last year. Continue Reading →
Nine months ago the BG Ad Group in Marietta, Georgia approached a metro Atlanta newspaper with an idea to increase non-traditional revenue, digital downloads, and hyperlocal following. The idea? A hyperlocal podcast. The model has scaled to other newspapers in Georgia. Click for a case study in hyperlocal branded podcasts. Continue Reading →
In a graphic summary of 2020 results, digital music distributor CD Baby shows that artists they distribute received 40% of total revenue from Spotify. That allocation exceeds Apple Music, Amazon, and Pandora combined. Click through for an infographic summarizing CD Baby’s revenue operation in 2020. Continue Reading →
In February 2020, we called the Podtrac Top Podcasts ranker “business as usual.” The same characterization remains a year later. We compared Podtrac’s recently released Top 20 Podcasts list for February 2021 with the year-ago list. Fifteen of the shows remain the same, with four of the top five retaining their positions. Click through for a graphic illustration. Continue Reading →
by Mark Mulligan
This masterful write-up summarizes several important announcements which were clustered into a single week. There are three connecting threads: 1. The (continued) astronomic rise of the independent artist; 2. The growth of creator tools; 3. Streaming’s growing pains. A must-read from a global leader in digital audio industry analysis.
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Thursday, March 11 THE INFINITE DIAL 2021 SPECIAL The annual benchmark study of American listening, released today by Edison Research and Triton Digital Pandora is more recognized, but Spotify is more used In a peculiar perception vs. reality quirk,… Continue Reading →
Thursday, March 4 Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range. Posted on March 4, 2021 by Brad Hill Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit… Continue Reading →
