Audio giant Audible is sending around notice of a development and production deal with audio storytelling company Treefort Media, to produce original scripted audio series. Described as a “first-look development and production deal,” three shows are starting production now, each one featuring known film actors. To our eyes, they appear primed for video/TV crossover. Continue Reading
Developed by Voxnest, which iHeartMedia acquired. The platform offers marketers the full range of programmatic types. Continue Reading
New York’s Tribeca Festival (formerly the Tribeca Film Festival) will feature podcasting in its annual celebration on June 20. It is the first time podcasts are included in the agenda, which will also feature films, TV, and gaming. Audible is… Continue Reading
This guest column from Mark Mulligan notes that Spotify is raising the price of some Premium subscriptions … and argues it is past time. The basic single-person subscription of $9.99 remains in place, but Mulligan anticipates that level will move upward, and needs to. “The fact that streaming pricing has remained locked at $9.99 since the early 2000s is an open wound for streaming,” Mulligan asserts.
Jottings of note:
— Voluminous Podcaster Tips (Alban Brooke)
— Those Data Pyramids (Jacobs Media)
— Planning Podcast Promotion (Chartable)
New podcasts of note.
Trail Weight (The Podglomerate)
Roaring Earth (Roaring Earth)
Fresh Era (Stupid Fly) Continue Reading
Internet radio station provider and listening platform Live365 has announced that some of its stations will be carried on iHeartRadio starting this week. Six stations to start, and more added from Live365’s 3,000-plus webcasters. Live365 promises more distribution expansions to come. Click for history of this venerable venture. Continue Reading
Audioboom is promoting its availability as a takeover target, as a bustling era of podcast consolidation has left few large targets behind. Click for details. Continue Reading
We got a note from Megaphone announcing its integration with headliner, a leading service which easily creates video promotions of podcasts for social network promotion. Also, new enterprise clients recently added; one of them is MLB. Continue Reading
Spotify will rename its recent acquisition from Locker Room to Spotify Greenroom, expanding its social audio focus beyond sports to music creators and culture subjects. Also, a lot of vaccine playlists. Continue Reading
Podcast ad spending peaked in March for the first quarter of this year, accelerating through the quarter on a monthly basis. This according to Magellan AI in its Q1 2021 Podcast Advertising Benchmark Report. Click for graphs and the download link. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein presents a much-needed thought piece which examines where the value lies in podcast subscriptions — for creators, for audiences, and for the global ecosystem. “We don’t yet know the value between podcast content and someone’s wallet.” Essential reading. Continue Reading