Apple Podcast Analytics launches, marking an industry turning point

The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading

6th Annual RAIN SUMMIT EUROPE 2017

The 6th Annual RAIN Summit Europe returned to London for the fourth consecutive year, as the most important business conference of the online audio industry. PROUDLY SUPPORTED BY MEDIA PARTNERS THE AGENDA 9:30 - State of the Industry RAIN Founder Kurt Hanson sets… Continue Reading

Long-awaited AudioHQ-produced drama “Bronzeville” set for Feb. 7 release

The most star-packed podcast we’ve seen, both in the cast and production team, is set for its 10-episode launch on Feb. 7, nearly a year after it was announced. Developed by audio advertising sales company AudioHQ, in collaboration with Cinema Gypsy Productions and TateMen Entertainment, the show is called Bronzeville. With its Hollywood power, the venture might a new benchmark for production value and talent investment in the audio drama category. Continue Reading

The Download on Podcasts: Arguments for and against brand advertising in podcasts

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As much as podcasting has accomplished in its two-year resurgence as an increasingly popular and mature content business category, there is a preparatory feeling to the young industry. Major challenges seem to stand between the present and a potential future in which “big money” buys into podcasting as a category standing alongside video, display, and radio. Continue Reading