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How radio listeners map to digital audio options: New from Edison Research

Posted on by Brad Hill

The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March. Thanks to an Edison release and webinar (yesterday) titled Radio Listener Profiles, we know that this year’s data include an understanding of how radio’s best listeners (so-called P1 listeners) map to social media, in-home technology, traditional AM/FM listening, and much more. Click through for a ton of detail, graphics, and download links. Continue Reading →

“Driving the Green Book” podcast to launch with distinctive cross-platform Apple integrations

Posted on by Brad Hill

Macmillan Podcasts is launching a new show, Driving the Green Book, which will be extended into Apple Maps, Apple Music, and Apple Books. The podcast, which officially drops tomorrow (but we see the first episode online today), will serve as the hub of a cross-platform suite of experiences. While we hear of many enterprises connecting podcasts to television and movies, this one is different, crossing online media categories. Click through for details and to hear the trailer. Continue Reading →

IAB Podcast Upfront Day 2

Posted on by Brad Hill

The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading →

New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

Posted on by Brad Hill

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading →

Frequency Podcast Network unveils fall releases

Posted on by Brad Hill

Toronto-based Frequency Podcast Network, owned by Rogers Radio, has released a slate of new podcasts for fall release. The schedule includes seven shows (see below). Frequency was created by Rogers in mid-2018, with a single show: The Big Story, a daily show breaking down a single news story. Click through for show descriptions. Continue Reading →

Pandora Stories celebrates 1,000 milestone [audio]

Posted on by Brad Hill

Pandora Stories is a music/spoken-word hybrid product which pairs songs with artist recollections. In most cases the artists talks for 30-60 seconds about the song’s history (that’s the story part), and then comes the song. Pandora has now produced 1,000 of these stories. To celebrate, the streaming service has created a “The Greatest Hits” compilation. Click through for details and audio. Continue Reading →