If time flies, one important tracking blip is the series of monthly podcast measurement reports from Podtrac. The Top Podcast Publishers list is celebrating its fifth anniversay in the April report. Podtrac made some interesting comparisons. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. An Australian radio station doesn’t give time checks — for a clever reason. BBC’s random traditions. Much more in this roundup of observations and insights. Continue Reading
Peabody has announced its final nominees for this year’s awards, bestowed in June. Among the categories of Entertainment, Children’s/Youth, News, Documentary, and Public Service is a collection of eight Podcast & Radio nominees. Click for the list and descriptions. Continue Reading
Developed by Voxnest, which iHeartMedia acquired. The platform offers marketers the full range of programmatic types. Continue Reading
New York’s Tribeca Festival (formerly the Tribeca Film Festival) will feature podcasting in its annual celebration on June 20. It is the first time podcasts are included in the agenda, which will also feature films, TV, and gaming. Audible is… Continue Reading
New podcasts of note.
Trail Weight (The Podglomerate)
Roaring Earth (Roaring Earth)
Fresh Era (Stupid Fly) Continue Reading
In Q1 2021, SiriusXM added 126,000 net subscribers. Revenue grew 5% from a year ago. Net income was $219-million. Company execs answered questions about podcast subscriptions, and Pandora performance. Continue Reading
Podcast media planning platform Magellan AI is out with its monthly top 15 podcast advertisers, and the “Movers & Shakers” list of top increased spends. This edition is for the month of March. Top spend overall? $3.8M by BetterHelp, a familiar online therapy brand to avid podcast listeners. Click for details and link. Continue Reading
Yesterday was hints. Today is a formal announcement with considerably more detail. Facebook suddenly adores audio, and is working with speedy timelines to introduce a suite of integrated audio products. Podcasts, yes, both as creator and distributor, folded into a matrix of ways to make and hear audio.
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In his inaugural RAIN News column, A Million Ads VP Brian Sherman explains “dynamic creative” in digital audio advertising, and how it can help marketers during the Covid era. A Johnson & Johnson campaign serves as a case study. Continue Reading
Podcast advertising is famously looser than radio and TV advertising. When delivered via a host riff, it is more informal and improvisatory … and longer, giving added value to advertisers. Audioboom’s EVP Thomas Mancusi worked with Magellan AI to calculate a dollar value of podcasting’s generosity to advertisers. Continue Reading
Evergreen Podcasts announces new-to-the-network podcasts, with titles that might be familiar. Topicality ranges from pop culture to gambling, nostalgia to new books. Click for descriptions. Continue Reading