In its most important structural change in years, and a meaningful expansion of its business model, on-demand music service Rhapsody has announced unRadio, and added the new listening experience to all its apps. At the same time, Rhapsody is starting a partnership with T-Mobile, wherein unRadio is available free of charge to T-Mobile wireless cell-phone customers.
As a stand-alone service, whether through T-Mobile or not, unRadio shrewdly combines lean-back listening, similar to Pandora, with on-demand interactivity, similar to Spotify and Rhapsody’s own Premier plan. Rhapsody is effectively straddling the gulf between free listening supported by advertising, and the full interactivity of a celestial music jukebox. It could hit a sweet spot for some music-lovers. Continue Reading →