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Agency buyers prioritize streaming radio in Strata Q2 survey

Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading

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Subaru makes HD receivers standard for all models

Today, iBiquity announced that car manufacturer Subaru will make HD radio receivers standard across its range of vehicles. Subaru cars with the technology are currently available at dealerships nationwide. The manufacturer joins Bentley, BMW, Mercedes Benz, Mini, Rolls Royce, Scion, Tesla, and Volvo in making HR receivers standard. As of the 2016 collection, more than 200 car models across manufacturers will have HD capability. Continue Reading

Rdio launches new native advertising package

Rdio has introduced a new advertising product dubbed Promoted Music Experiences. This native advertising package is meant to leverage Rdio’s main features, including branded stations, branded profiles, and branded home stories. For brands that want the Promoted Music Experience, Rdio’s curation team will work with them to select songs and content that will best evoke a certain personality or tone. Continue Reading