Carpool Karaoke boosts song sales thanks to Michelle Obama, Missy Elliott

Carpool Karaoke, the music segment from The Late Show with James Corden, is leveraging its cultural cache into boosting sales. The most striking example happened when First Lady Michelle Obama joined Corden in the car and sang along for four songs. “This Song Is For My Girls” had the biggest spike following its appearance on the clip, with digital sales up 1,562% over the previous week. Continue Reading

ESPN’s Pin Kings is the company’s first episodic podcast story

ESPN announced a new addition to its programming with a multimedia documentary called Pin Kings. The story will be told across television, print, and digital outlets in addition to the 16 episodes of podcasting. The audio segment is ESPN’s first foray into episodic podcasting where a long-form story is told over a single season. It is a production style popularized by ‘Serial’. Continue Reading