RAIN News changes for the bet– well, it changes.
RAIN News is completing an initiative to become a French-language publication. Nobody is more startled than we are. Continue Reading
Leading online radio service AccuRadio to debut revolutionary new user interface driven by human gestures
Today, AccuRadio launches its new AccuGesture technology. It promises to give the world its first opportunity to move beyond swiping on a screen, using a mouse, or using one’s voice to control the music streaming experience. The gestures seem unusual, but who are we to judge? Continue Reading
Research: Evaluating effectiveness of podcast talent-voiced ads in different scenarios
A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Podcasting: $43B in 2032? (Market.us)
Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
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Podcasting reaches for 100M weekly listeners: Infinite Dial 2024 (Edison Research)
The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
Streaming audio sets new annual record: Infinite Dial 2024 (Edison Research)
In The Infinite Dial 2024 released today by Edison Research, we see that monthly online audio listening increased its monthly reach among age-13+ Americans to 76% — an estimated 218-million people. That is the headline metric in the Online Audio section of the influential annual report. Click for much more. Continue Reading
RAIN Notes: Wednesday, March 27
Senior Execs and podcasts: Signal Hill spotlights a unique listening demo
Signal Hill Insights has released an interesting data burst focused on whether, and how much, senior executives listen to podcasts. The study is part of an ongoing collaboration with Triton Digital. The result is an interesting glimpse into a micro demo of podcast listening. Continue Reading
RAIN Notes: Tuesday, March 26
Indigenous Screen Office (Canada) partners with Acast for inaugural podcast program
Global podcast behemoth Acast announces that it has partnered with the Indigenous Screen Office (ISO) in Canada. Acast will support the ISO’s inaugural podcasting program — a plan to launch 12 indigenous-led podcasts. The ISO has allocated $300,000 to this effort. Continue Reading
Triton Digital deepens its relationship with Sounder by acquiring it
Audio adtech company Triton Digital has acquired podcast creation, management, and monetization platform Sounder. It is the latest and ultimate partnership between these two companies in a span of three and a half years. “As part of Triton Digital,… Continue Reading
RAIN Notes: Monday, March 25
— Resourceful (PRX)
— Leading With Trailers (Amaze Media Labs)
— Awarded (Fast Company)