Edison, PodcastOne find heavy podcast listeners respond well to ads (but there’s a caveat)

Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading

AdsWizz launches new PodScribe tool for contextual ad targeting in podcasts

AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading

Entercom rolls out new feature for on-demand controls in RADIO.COM platform

Entercom continues to expand its RADIO.COM platform. The newest feature is RADIO.COM Rewind, which introduces on-demand controls to the broadcast radio content on the service. This tool automatically records the past 24 hours of broadcasts from enabled stations, which means users can pause or rewind to find their favorite shows, or revisit a program a second time. Continue Reading

Infinite Dial Germany sees online audio and podcasts on the rise, while radio remains strong

The Infinite Dial survey has been growing its international footprint, with the latest set of information about audio consumption habits coming out of Germany. RTL Radio Deutschland commissioned Edison Research to complete the study, which found heavy usage of radio and audio platforms across ages and devices in the country. Continue Reading

James Cridland’s International Radio Trends: BBC Radio 1 invites… you; WBAI; and driverless cars

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Several updates centered on the BBC. The Economist on the (distant) driverless car future. Much more. Continue Reading