Veritone to provide AI-powered advertising insights to Univision

Veritone announced that it has entered an agreement to provide advertising insights to Univision Communications’ nationwide Spanish-language radio network. Univision stations will be able to leverage Veritone’s aiWARE artificial intelligence service to access near real-time insights and advertising performance intelligence. Continue Reading

IAB launches new VAST standard, replacing DAAST with “audio power”

The Interactive Advertising Bureau (IAB) has announced the launch of an upgraded Video Ad Service Template (VAST) standard that includes attributes of the IAB’s digital audio set of ad standards called DAAST (Digital Audio Ad Serving Template). The purpose of DAAST has been to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. Continue Reading