Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading

iHeartMedia introduces new podcast of commencement wisdom for 2020 graduates

iHeartMedia’s latest new podcast is an effort to recapture a note of normalcy for students. The new show is titled Commencement: Speeches for the Class of 2020. Each episode will feature insights and advice from celebrity speakers aimed at high school and college students who will not have graduation ceremonies because of the coronavirus pandemic. Continue Reading

iHeartMedia cites “strong audience and revenue growth” for podcasting in coronavirus financial update

iHeartMedia released a lengthy and bullet-point-heavy financial update meant to reassure investors during coronavirus uncertainty. Podcasting is positioned as the leading digital business, with listening growth continuing during apotentially prolonged coronavirus emergency. Other digital assets are highlighted. Continue Reading

Triton Digital releases first Podcast Ranker for the United States

Triton Digital is expanding its Podcast Ranker to the United States. The company released its first assessment of the top podcasts in the U.S. The data comes from Triton’s Podcast Metrics measurement service, and includes both individual shows and leading networks. The inaugural report covers February 17 through March 15. Continue Reading