Comprehensive coverage of the podcasting industry and its business ecosystem.
We saw a wave of startups looking to combine music and social media in meaningful ways back in 2014-2015. Now, a fresh crop of entrepreneurs is looking to apply social networks to podcasting. The latest startup to try this combination is Goodpods. Continue Reading
Spotify’s latest move in its pitch for podcast dominance is to bring on a new hire. The role is head of podcast editorial, and the company put an emphasis on reaching Millennial and Gen Z audiences in the description. Continue Reading
ABC Australia, the public radio network down under, told us about a new podcast-oriented video series started by the Audio Studios team, which operates the organization’s podcasts. Called “Lockdown Podcasts,” it is a recommendation show which spotlights three podcasts per show for listening while sheltering at home. Click through for video. Continue Reading
Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading
Podtrac has shared a new batch of weekly listening figures. The company found that podcast consumption continued a dip for the week of April 6-12, falling from a recent high of March 2-8. Looking at weekly podcast download growth, last week was -3%. Continue Reading
iHeartMedia’s latest new podcast is an effort to recapture a note of normalcy for students. The new show is titled Commencement: Speeches for the Class of 2020. Each episode will feature insights and advice from celebrity speakers aimed at high school and college students who will not have graduation ceremonies because of the coronavirus pandemic. Continue Reading
iHeartMedia released a lengthy and bullet-point-heavy financial update meant to reassure investors during coronavirus uncertainty. Podcasting is positioned as the leading digital business, with listening growth continuing during apotentially prolonged coronavirus emergency. Other digital assets are highlighted. Continue Reading
Triton Digital is expanding its Podcast Ranker to the United States. The company released its first assessment of the top podcasts in the U.S. The data comes from Triton’s Podcast Metrics measurement service, and includes both individual shows and leading networks. The inaugural report covers February 17 through March 15. Continue Reading
by Steve Goldstein
Steve reflects on the normal and the abnormal as the coronavirus pandemic continues to weigh on the world. It’s a challenging time, and maybe we need what he dubs “the big R.” Continue Reading
Podtrac released its show ranker for March 2020. The podcast list continues to show a bent towards news and current events. The only new addition for the month was Coronavirus: Fact vs Fiction from CNN, which landed at No. 13. The appearance of only one new program in Podtrac’s assessment implies that, at least in the upper echelon, there has not been much or any movement away from favorite shows during this time of crisis. Continue Reading
Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading
Research company markettiers MENA shared some insights into the emerging podcast market in Saudi Arabia. The survey found that there are 5.1 million adult podcast listeners in the country, or 23% of the population. The weekly listening cohort is 15% of Saudi Arabia’s population. Continue Reading