Podcast Radio adds Alan Alda’s “Clear + Vivid” podcast

Podcast Radio, the london DAB+ station which plays a 24-hour schedule of podcasts, is announcing today that Alan Alda’s Clear + Vivid, an interview show hosted by the actor, is joining the stations lineup. Some of Alda’s conversations feature Julie Andrew, Carl Reiner and Mel Brooks, Paul McCartney, Betty White, Tom Hanks, Stephen Fry, Madeleine Albright, Conan O’Brien, and Michael J. Fox. Continue Reading

Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading