Comprehensive coverage of the podcasting industry and its business ecosystem.
Wondery grabs Armchair Expert with Dax Shepard from Spotify in comprehensive sales, distribution, development, merchandise deal. Click for details. Continue Reading
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
The average cost per thousand (CPM) for podcast advertising in June rose from the previous month. According to Libsyn’s monthly reckoning. The highest categorical ad rate is measured at $29 per thousand ad plays. Click for more, including the detailed time chart. Continue Reading
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
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The New York Times is planning to use paywalls to limit free listening to its podcasts. This according to an exclusive report in The Wall Street Journal. It’s a nuanced hybrid plan that varies among the Times’ top podcasts. Continue Reading
Hark Audio, a podcast curation service which organizes highlight clips from a wide range of shows, is today launching The Conversation. It is an email-delivered collection of 3-5 minute clips from a diverse range of podcasts. We asked about permissions. Continue Reading
Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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Magellan AI’s accounting of podcast advertiser spending for May, for the top 15 spenders, shows the total spend down 14 percent from April. In a display of month-over-month consistency, 13 of the top 15 are repeats from the April reckoning. Click for RAIN’s graphic month-over-month comparison. Continue Reading
Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading
Leading podcast hosting company Libsyn is announcing an integration with YouTube’s recently announced podcast API (Application Programming Interface) features. The new product suite is designed to establish a well rounded podcast presence on YouTube, a vital audio distribution point. Continue Reading
WSAN (Women’s Sports Audio Network), a unit launched by iHeartMedia in April, is announcing an inaugural slate of original podcasts across a range of sports. It’s an ambitious and sprawling effort supported by inaugural partners on the production and sponsorship sides. Click for details. Continue Reading
“Recently, I’ve had several speaking engagements with media groups,” Steve Goldstein says in his latest guest column, “and there is a surefire way to get an instant gasp from the crowd – show them the median ages of the major media platforms.” The median age of TV viewing has risen from 18-49, to 65 and older. Some cable channels are younger, but Steve is aiming his point at podcasting, where the mean listenerage is 34. Podcasting is the new talk radio for the younger demo. (Commercial radio is median-58.) There is a Fountain of Youth story here for advertisers, is the point. “The plates are shifting” — and this is an important read. Continue Reading