Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Five new shows out of 200 (Triton Digital Australian Podcast Ranker)

Posted on by Brad Hill

Triton Digital’s Australian Podcast Ranker for august, a 10-page PDF listing 200 shows, has been released to our eager grasp. As expected from previous monthly releases of this accounting, the Hamish & Andy podcast, produced by the Australian Broadcasting Corporation, owns the #1 spot as it has in previous months. We look for debut entrances to the list, and find just five of them. Click for more metrics and links to both versions (sortable and unsortable). Continue Reading →

Steve Goldstein: Key Takeaways from ‘A View from the Top’

Posted on by Steve Goldstein

In his latest column, guest contributor and Amplifi Media CEO Steve Goldstein transcribes an industry discussion he moderated at the recently concluded POdcast Movement conference. The high-IQ panel comprised Ross Adams (CEO, Acast), Dan Misener (Co-founder, Bumper Media,) Andrew Mason (Founder/CEO, Descript) Elsie Escobar (Director of Community and Content, Libsyn), and Farid Haji (Senior Director – Partnership, The Roost Podcast Network). Key takeaways here include video importance, multi-platform strategies, engagement vs. reach, the evolution of monetization, AI, changing audience dynamics, and future opportunities. Without question a must-read, even for those who attended the session. Continue Reading →

Cost of podcast advertising drops to three-year low (Libsyn Ads)

Posted on by Brad Hill

The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading →

Steve Goldstein: Unleashing The Power Of Effective Audio Promos

Posted on by Steve Goldstein

Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading →

Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes

Posted on by Brad Hill

The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading →