Comprehensive coverage of the podcasting industry and its business ecosystem.
Libsyn Ads has sent a robust business growth story packaged with a full schedule of the company’s speaking appearances in next week’s Podcast Movement conference. But the main news is robust growth of host-read ads in the first half of 2024 — 24% growth exactly. Click for details. Continue Reading
In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading
The average cost per thousand (CPM) for podcast advertising in July declined from the previous month. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.69 on July 1, compared to $21.95 a month earlier. Click for more detail and the long-term graphic. Continue Reading
Triton Digital released a new ranker: The Latin America Sales Network Podcast Ranker. In addition and at the same time,, Triton added to its growing bundle of survey reports with the LATAM Insights Report. While the ranker celebrates success among Latin American podcast networks, the Insights document offers insights in consumer behavior. Click for details. Continue Reading
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
UK-based podcast production company Lower Street has acquired branded podcast creator Pacific Content. Lower Street founder Harry Morton explains why. Steve Pratt, Pacific Content founder, raves about Morton and Lower Street. Continue Reading
Acast, founded in 2014, released its Q2 earnings with a 10-year celebrative spirit. Key bragging points focused on net sales, gross margin, EBITDA, number of listens, and average revenue per listen. Click for muc more detail. Continue Reading
Triton Digital released its monthly US Podcast Ranker for June 2024, representing measurement from June 3 through June 30. (Triton rankers use 28-day months.) Triton’s ranker is actually two rankers: One for podcast shows, and one for podcast sales networks. We examine both.
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In an effort to maintain authenticity and leverage the convenience and accuracy of AI, podcast ad agency Adopter Media has placed limitations on AI voicings of host-read ads. Specifically, insertion orders will now define limits on the use of AI voicing of ad copy. More than just an in-house decision, the company calls for creators, networks, advertisers, and agencies to uphold similar standards. Details inside. Continue Reading
The New York Times is putting a lot of its podcast content behind paywalls, as it has done with cooking, games, and other categories. Should podcasters emulate? In this week’s guest column, Steve Goldstein observes: There is a lot of churn in subscription land. And the audio landscape is saturated with free content, much of it excellent. so it’s a mixed bag: “Good news: Some people are willing to pay. Bad news: not a lot of people.” But there are exceptions, and industry opinions, and no definitive answer for all shows. Click for a key review of strategic thinking. Continue Reading
The cleverly named Pionaire, a full-service network for podcasts and podcast talent, has signed Acast to handle Pionaire’s ad sales, hosting, and distribution. Pionaire’s best known podcast is The Bert Show, called “a pillar of the audio industry.” It started two decades ago as a radio show. Continue Reading
A newly announced change which will move stewardship of This American Life ad sales from The New York Times to National Public Media (NPM). Click for audience metrics, show rankings, and other details. Continue Reading