Podcasting 52 - RAIN News

BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

Posted on June 24, 2021 by Brad Hill

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading →

SquadCast v4 allows 10 participants and adds features to remote recording solution

Posted on June 22, 2021 by Brad Hill

Remote podcast interview recording platform SquadCast has released v4 of its built-in toolkit, adding features which dramatically enlarge group sizes, and appear to rival and automate certain mastering capabilities of DAWs (digital audio workstations). Continue Reading →

Acast goes public

Posted on June 17, 2021 by Brad Hill

Podcast hosting, content, and advertising company Acast has launched its initial public offering (IPO) on the Nasdaq North Premier Growth Market. Co-founder Johan Billgren made the announcement. Continue Reading →

Employees want to hear podcasts — from their bosses.

Posted on June 16, 2021 by Brad Hill

A 2021 Kantar study of American employees found that 83% of respondents are interesting in getting company news via podcasts, and 78% would like to hear from company leadership via internal podcasts. An appetite for work-specific audio is the impetus behind FieldCast — which supported the Kantar research — a full-service platform for private enterprise podcasting. Continue Reading →

Jeff Vidler: Where Is the Growth of On-demand Content Leading Us?

Posted on June 15, 2021 by Jeff Vidler

by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler identifies three key facts about on-demand content, and speculates about the future. “The audience, not the regulator, is setting the rules.” Continue Reading →

Jeff Vidler: One in Two Million: How Listeners Discover New Podcasts

Posted on June 14, 2021 by Jeff Vidler

by Jeff Vidler
In this valuable column, Signal Hill Insights President Jeff Vidler lays out the six keys to podcast discovery on the creator side. It’s based on survey research conducted as part of the Canadian Podcast Listener 2020. Continue Reading →

Audioboom enlarges its Originals programming with two new shows

Posted on June 11, 2021 by Brad Hill

Podcast and audio network Audioboom has added two shows to its Audioboom Originals array. The home-grown network swells to 22 podcasts with these additions, many of them personality-driven shows in chat and interview formats. Continue Reading →

Cadence13 to rep APM podcasts in new sales and content development deal

Posted on June 10, 2021 by Brad Hill

American Public Media (APM) announces this morning a sales and content development agreement with Cadence13, an Audacy company, wherein Cadence13 will exclusively represent ad sales for APM podcasts, and the two organizations will collaboratively develop new shows. Continue Reading →

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Steve Goldstein: What every podcaster can learn from Wheel of Fortune and Jeopardy

Posted on June 8, 2021 by Steve Goldstein

by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading →

Podcast listeners more receptive to audio advertising than TV advertising (MAGNA, UK)

Posted on June 4, 2021 by Brad Hill

In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading →

Branded podcast marketing company Casted adds search, video, and social features

Posted on June 3, 2021 by Brad Hill

Casted, a content marketing platform for podcasters, has announced a feature expansion of its platform that includes enhanced searching, transcribing, indexing, video creation, and like/share insight. Click for details. Continue Reading →

Tom Webster: What is the Biggest Platform in Podcasting Today?

Posted on June 1, 2021 by Tom Webster

by Tom Webster

It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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