Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Multiverses and influences: Acast Podcast Pulse study is released

Posted on by Brad Hill

Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading →

October podcast production continues 2024 dip (Listen Notes)

Posted on by Brad Hill

New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: Although no firm direction is established, the output  level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading →

Acast chooses Barometer for latest brand safety effort

Posted on by Brad Hill

Acast announces that it has formed a partnership with brand safety, suitability, and planning service Barometer. The news is targeted to podcast advertisers, with a promise to navigate risk, discover new content, and measure campaign performance. Initiatives like this reassure advertisers that podcast advertising (still rather a new kid on the block for some advertisers) can be as trustworthy and exacting as longer established media categories. Click for more.

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Podcast listening frequency continues to rise in Canada (Signal Hill)

Posted on by Brad Hill

Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading →

Steve Goldstein: Should Podcasters Worry About Google’s AI NotebookLM?

Posted on by Steve Goldstein

In his latest guest column, Amplifi Media chief Steve Goldstein tries out Google’s new NotebookLM AI tool, and shares the AI-generated audio. He calls it impressive, jaw-dropping, exciting, weird, and unsettling. We agree. Steve also pulls back from the amazement of it, reassuringly to human podcasters. In the past, we have called out some of Steve’s columns as “must read.” This one is on a higher level of must read … and listen. Continue Reading →

iHeart tops U.S. and global podcast publishers, six of which appear in both Podtrac charts

Posted on by Brad Hill

In a RAIN scrutiny of two newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. In the list of 21 leading U.S. podcast publishers (sorted by unique monthly audience), we find six networks that also appear in the top Global Delivery ranker. We blend the data; click for the chart. Continue Reading →

Steve Goldstein: Steve Pratt — How to Earn & Keep Attention

Posted on by Steve Goldstein

Recently we covered the release of Steve Pratt’s newly published book, Earn it: Unconventional Strategies for Brave Marketers. Here, guest columnist Steve Goldstein interviews Pratt about verified listening as a key statistic, “Tik Tok brain,” surpassing mediocrity, the difference between attention and retention, the multi-platform challenge, the pressure to create at volume, and focusing on underserved audiences.Lots of gems in this one. Continue Reading →

Understanding sports podcast listeners (Hint: They respond well to podcast ads)

Posted on by Brad Hill

In a new survey report called Who Is Listening? produced by Manchester-based Sport Social Podcast Network, in cooperation with UK’s Mindfield Research, the mission is to better understand the lives of sports listeners. That includes their demographics, income, home ownership stats, purchasing habits, and their passion for sport and exercise. Click for results, graphics, and source link. Continue Reading →