Comprehensive coverage of the podcasting industry and its business ecosystem.
In a very interesting set of benchmarks, podcast ad marketplace AdvertiseCast (a subsidiary of Libsyn) released its internal CPM numbers. The metrics include average cost-per-thousand podcast ad impressions for 30-second and 60-second sponsorships, as well as rates for podcasts with different numbers of listeners. Click for two-year trendlines for podcasts addressing different audience sizes. Continue Reading
Only 6,868 new podcasts were launched in December, a 13-month low point. That marker continued a four-month slide as new-show production diminished toward the end of 2021. However, 2021 as a whole produced the second-highest number of new podcasts in 12 years (over 687,000 of them). Click for charts. Continue Reading
The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised, again. The revision brings the detailed and useful infographic do date with podcast industry acquisitions made since the previous version. Continue Reading
Video/audio podcast production platform Riverside has announced a video-clip-building feature. It’s a clever move for a podcast creation platform which is already distinguished by its fluency in video. Continue Reading
BBC Sounds, the listening app launched in June, 2018, released listening growth metrics for 2021. Overall listening was up 8% from last year, while podcast listening grew 25%. Altogether, 1.3-billion plays were initiated in the app. The organization’s announcement identifies three main content types. Continue Reading
UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading
Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
by Steve Goldstein IN his latest column, Steve Goldstein provides a metrics-rich glance back over 2021. Thirteen milestones of 2021 lead us into the unknown of 2022. It’s a fascinating glance back, and forward. Continue Reading
In what could be a warning to all podcast networks, and a boost for audio transcription services, the National Association of the Deaf has sued SiriusXM for failing to provide transcripts of podcasts. The suit covers Stitcher and Pandora as well. This action harks back to a previous lawsuit against Netflix. Continue Reading
In Podtrac’s recently released Top Podcasts ranker for November, we see the continuation of a sameness trend RAIN has been tracking for several months. The list measures Podtrac clients and is ranked by U.S. audience size. Click through for RAIN’s visual comparison, and Podtrac’s original November list. Continue Reading
NPR is reviving its College Podcast Challenge, founded last year as an offshoot of the PR Student Podcast Challenge for grades five through eight. “All it takes is a smartphone, a laptop computer, and a good idea,” NPR states. “We… Continue Reading
The Canadian Podcast Listener 2021, an annual consumer survey project produced by Signal Hill Insights, with support from TPX, has been released. In a broad sweep, the 2021 report portrays the Canadian podcast market as growing in listenership with advertiser-friendly consumers. Click through for metrics, graphics, and a download link. Continue Reading