Comprehensive coverage of the podcasting industry and its business ecosystem.
The Interactive Advertising Bureau (IAB) and Edison Research teamed up to survey American adults about their sentiment and response to podcast advertising. The study adds to a growing body of research that helps demystify and educate marketers about the marketing opportunity of podcasting. Continue Reading
Since launching out of beta, ART19 has hit the ground running and secured a partnership with The New York Times. The venerable publishing company will migrate its entire catalog to the ART19 platform. The first three NYT shows rolling out to ART19 are The Run-Up, Book Review and the latest show, Still Processing. Continue Reading
In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading
Brief news items and worthy reads from around the web: Movies and podcasts and why they don’t work; yet another opinion on exclusive releases. Continue Reading
Podcasting network Midroll Media announced two promotions among its leadership. Erik Diehn has been upped from VP of business development to CEO. Lex Friedman has also been promoted to CRO after serving as EVP of sales and development. Continue Reading
PodcastOne has added a new action sports and racing show to its programming. Jim Beaver’s Project Action will offer a behind-the-scenes look at the action sports world and will have interviews will top personalities from that field. Continue Reading
Forbes and PodcastOne have announced a partnership to create a “Forbes on PodcastOne” network of on-demand audio. In what appears to be a deep creative business relationship, the two companies will collaborate on production, distribution, promotion, marketing, and advertising sales. Continue Reading
New York-based DGital Media announced that it will relaunch The Tony Kornheiser Show as a podcast, in partnership with management and production company IMG. The launch brings one of the country’s best known and most respected sports personalities back into daily circulation in an online-only format. Continue Reading
Brief news items and worthy reads from around the web: Rock’s tough relationship with tech; podcasts exploring the branded space; an interview with Emmis CEO Smulyan. Continue Reading
Texas A&M and DMR/Interactive have announced a new project called The Download on Podcasting. The campaign will examine the podcasting space during the 2016-2017 academic year, and will be released as a series over the coming year. Continue Reading
In a webinar co-produced with RAIN News on Tuesday, Australia-based Omny Studio announced that an upgrade to its audience measurement technology now includes listening data captured from Apple’s Podcasts app. Matt Saraceni, who presented a wide-ranging webinar about podcast listening metrics, said that POmny’s technology is possibly the first of its kind. Continue Reading
There are still a few hours left to register for today’s free RAIN/Omny webinar, Beyond the Download: A Deeper Understanding of Podcast Listening. This morning we learned that Omny is also planning an important announcement that Matt Saraceni says is “a game changer.” RAIN News does not have details or a press release yet, so we will learn what this is about at the same time as webinar attendees. Continue Reading