Comprehensive coverage of the podcasting industry and its business ecosystem.
PRX has entered a partnership with Market Enginuity, a specialist in developing sponsorships for public media stations and groups. Through this deal, Market Enginuity will take on responsibility for sponsorship revenue across all PRX programs, including Radiotopia. Continue Reading
In Bridge Ratings’ latest analysis, company President Dave Van Dyke posited that 2017 would be a “breakout year” for podcasting. The group’s latest survey data about podcast listenership from December showed notable strides over its August responses. Continue Reading
DGital Media announced a partnership to help launch a new show dubbed Pod Save America. The podcast will cover politics and is intended to spark involvement from listeners. Continue Reading
Otto Radio has secured an investment from Samsung NEXT, the venture capital arm of the tech conglomerate. Otto Radio offers audio streams of podcasts and audio news centered on a particular listener’s own interests; think of the concept as Pandora for podcasts. The investment lines up with Otto’s launch of the Otto Everywhere API, which lets other companies access that personalized audio stream. Continue Reading
How much is podcasting worth? Depends who you ask. It even depends on when you ask the same person. a new podcast ad-revenue projection is out this week, aimming for the half-billion level. Continue Reading
Spreaker has announced the beta launch of a revenue sharing program. The podcast host is offering an opt-in program for splitting the revenue from audio and visual ads placed into participating shows. Continue Reading
Podtrac has issued its list of top podcast publishers for December 2016. The list, a monthly catalog of the top clients using Podtrac’s measurement systems, comes out each month. Total global unique streams and downloads for December were 186 million, a drop of 8% from the previous month. Continue Reading
The past year has shown how difficult it can be to make predictions. Here, guest columnist Steve Goldstein does something different, laying out key trends. Here are four “mega” trends which will likely affect podcasting in 2017. Continue Reading
The velocity of change in podcasting this year has been non-stop. All of those events are significant and clearly illustrate the momentum in podcasting, but the year appears to be closing with potentially the biggest announcement of all. Facebook is rolling out “Live Audio.” Continue Reading
Google is creating a podcast series for agencies in its Partner program. The shows will educate Partner participants in skills related to digital advertising, business, agency life, and Google products. Continue Reading
One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading
PRX announced the first round of participants in its Project Catapult training. This program, first announced in September, is designed to give podcast training to public media radio stations. Continue Reading