Comprehensive coverage of the podcasting industry and its business ecosystem.
Voxnest has been publishing several analyses about different corners of podcast listening, and the latest one is about show categories. The company’s new report finds that listening habits vary across different show subjects, which could mean different best practices for podcasters in terms of publishing times and time-specific advertisements. Continue Reading
Today Nielsen is adding another stake in the turf of podcasting with the Podcast Listener Buying Power Service, an initiative that helps podcasters and advertisers understand the audience’s consumer behavior. The announcement is buoyed by a cohort of five launch partners, each a known force in podcast publishing. Continue Reading
Renee Wang, founder and CEO of podcast app Castbox, recently gave a brief interview to Bloomberg about the current state of her company. She said Castbox has 30 million listeners, including 3 million daily active users. Continue Reading
Two months ago RadioPublic announced Podfund, a venture-backed podcast incubator funded by $2.3-million in venture investments. It is an open-door plan that any audio producer can enter for a shot at gaining a $25,000-$50,000 bankroll, with a revenue-share plan of 7-15% over three years. Today RadioPublic is announcing three audio projects which have gained Podfund support. Continue Reading
The TED Radio Hour podcast will be sounding a little different next year. NPR announced that Guy Raz will step down from his dual roles as host and editorial director of the show at the end of 2019. Continue Reading
Podtrac released the Top 10 Podcast Publishers ranking for June. In it, the tightly competitive reign of NPR (#1) and iHeartRadio (#2) continued as in previous months. RAIN has remixed the ranker to list publishers according to the size of audience, and number of plays, per show produced by each publisher. The result shines light on the power of hit shows vs. the power of a network ecosystem. Continue Reading
New podcast projects continue to come fast and furious, catering to new audiences or subjects. This week marked the debut of Earios, a podcast network focused on shows created by women. The network began with a Kickstarter campaign and is now powered by Acast. Continue Reading
Spotify has a new exclusive podcast on the horizon, and its tapping well-known talents yet again. The upcoming show is called I’m Gonna Be Kevin Bacon, and Kevin Bacon will be in the story playing himself. Continue Reading
Whooshkaa announced some updates to its podcast hosting plans. First, it added features to its Forever Free option. Second, it launched a new, paid option with more comprehensive tools. Continue Reading
iHeartRadio, the second-biggest podcast publisher in the U.S. according to Podtrac, has unveiled a weekly chart, titled Podcasts Top 100. It showcases the top performers on its platform. A weekly list, it will be updated every Monday. We do the inevitable comparison with Podtrac, noting factors which define each list. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Transitioning from DAB to DAB+ in the UK. Two items out of New Zealand. More from around the audio universe. Continue Reading
Podtrac has posted its May ranking of podcast publishers. Across all of the top ten publishers, the average U.S. unique monthly audience was 8.6 million. The figure was down just 2% from April and up 41% on-year from May 2018. Continue Reading