Comprehensive coverage of the podcasting industry and its business ecosystem.
The egta has released a new whitepaper with best practices, insights, metrics, industry facts, and advice for European radio stations to better understand and participate in podcasting. the free download is titled Podcast Monetisation Strategies and Best Practices. Continue Reading
Stitcher and Wondery have partnered for a joint venture named Podfront UK that will make both companies’ podcasts available to advertisers in the UK. Podfront UK will be led by managing director Ruth Fitzsimons. She joins the new venture from Audioboom. Continue Reading
Podcast company Acast announced that it has launched in Germany. The new office will be led by Stefan Zilch as the regional managing director. Zilch previously held a similar post at Spotify, helping the streaming company with its German launch in 2012. Continue Reading
Voxnest has been publishing several analyses about different corners of podcast listening, and the latest one is about show categories. The company’s new report finds that listening habits vary across different show subjects, which could mean different best practices for podcasters in terms of publishing times and time-specific advertisements. Continue Reading
Today Nielsen is adding another stake in the turf of podcasting with the Podcast Listener Buying Power Service, an initiative that helps podcasters and advertisers understand the audience’s consumer behavior. The announcement is buoyed by a cohort of five launch partners, each a known force in podcast publishing. Continue Reading
Renee Wang, founder and CEO of podcast app Castbox, recently gave a brief interview to Bloomberg about the current state of her company. She said Castbox has 30 million listeners, including 3 million daily active users. Continue Reading
Two months ago RadioPublic announced Podfund, a venture-backed podcast incubator funded by $2.3-million in venture investments. It is an open-door plan that any audio producer can enter for a shot at gaining a $25,000-$50,000 bankroll, with a revenue-share plan of 7-15% over three years. Today RadioPublic is announcing three audio projects which have gained Podfund support. Continue Reading
The TED Radio Hour podcast will be sounding a little different next year. NPR announced that Guy Raz will step down from his dual roles as host and editorial director of the show at the end of 2019. Continue Reading
Podtrac released the Top 10 Podcast Publishers ranking for June. In it, the tightly competitive reign of NPR (#1) and iHeartRadio (#2) continued as in previous months. RAIN has remixed the ranker to list publishers according to the size of audience, and number of plays, per show produced by each publisher. The result shines light on the power of hit shows vs. the power of a network ecosystem. Continue Reading
New podcast projects continue to come fast and furious, catering to new audiences or subjects. This week marked the debut of Earios, a podcast network focused on shows created by women. The network began with a Kickstarter campaign and is now powered by Acast. Continue Reading
Spotify has a new exclusive podcast on the horizon, and its tapping well-known talents yet again. The upcoming show is called I’m Gonna Be Kevin Bacon, and Kevin Bacon will be in the story playing himself. Continue Reading
Whooshkaa announced some updates to its podcast hosting plans. First, it added features to its Forever Free option. Second, it launched a new, paid option with more comprehensive tools. Continue Reading