Comprehensive coverage of the podcasting industry and its business ecosystem.
In what appears to be a strategy which combines retention, attracting new shows, and expanding its network ad inventory, podcast host Spreaker has launched Spreaker Prime, a no-cost high-end service for podcasters who have attained a minimum audience level. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: James reflects on the value (or lack of value) in music logs for radio presenters. Plus, an artistic look at the past future from the more distant past. Continue Reading
The Smithsonian’s National Museum of African American History and Culture has selected the first podcast to be added to its permanent collection. The museum is adding several episodes of the show Revision Path. Continue Reading
Luminary Media has taken some heat since its April launch, but the company is still striking deals around creating new, original podcasts for its subscription service. The latest news is a deal between Luminary and management and production business Mosaic Media to launch a new podcast production company called Ninth Planet Audio. Continue Reading
Magellan released its ranking of the top 15 podcast advertisers in June 2019. Last month, BetterHelp assumed the top spot, knocking ZipRecruiter to second place. Continue Reading
AdsWizz has released a new version of it Ad Insertion Software that includes support for the Remote Audio Data standard developed by NPR. The RAD platform offers reporting on actual listening to a podcast file rather than simply the number of times it is downloaded. Continue Reading
Amplifi Media and Skyview Networks have entered a new audio partnership. The two parties will offer a new service for the creation of custom audio solutions for businesses, including branded podcasts and other digital audio solutions. Continue Reading
American Public Media has hired Liliana Kim as its new managing director of podcasts. Kim begins the new role on August 19. She joins APM from Viacom. Continue Reading
Voxnest shared its latest data comparing the popularity of Apple and Spotify for podcast listening. The information from its Voxnest Audience Network revealed that Spotify has taken the lead from Apple in the Netherlands, Germany, and Bulgaria as of June 2019. Continue Reading
Research company Roy Morgan has released new insights about the growth of podcasting in Australia and New Zealand. According to its most recent survey, more than 1.6 million Australias now download podcasts in an average four-week period. The company also shared insights from surveys of listening in New Zealand. Continue Reading
Matty Staudt is leaving his role as vice president of podcast programming for iHeartRadio. He was promoted to the newly-created post about a year ago. Staudt is leaving to launch a new podcast company. Continue Reading
iHeartMedia is continuing to expand its podcast library through new deals. The latest is with Pride Media, the LGBTQ+ media company behind publications such as Out, The Advocate, and Pride. Continue Reading