Leading podcast ad sales network AdLarge kindly sent us an exclusive preview copy of the company’s new 2021 Podcast Buying Guide, the fourth in an annual series, set for release Monday. We have admired previous installations of this helpful document for its smart organization and lucid writing. This year’s edition carries forward those values and introduces new features. Continue Reading
Jottings of Note
— Winning (Macmillan Podcas)
— Cross-media (PRX)
— Live Kickoff (KMG, TalkShow, Krantz)
Podcast measurement service Podtrac released data measuring podcast listening platforms. The report compares download and audience shares across leaders Apple and Spotify, as well as iHeartRadio, Chrome, Alexa, and a single group other services. Podtrac also reveals how those shares have changed year-over-year (Aug 2020 to Sep 2021). Finally, a graph illustrates the average number of streams delivered per listener, on each platform. It’s all quite interesting. Click through. Continue Reading
Following our report of SiriusXM’s engagement with, and investment in, podcast network Audio Up, we now learn more details of Audio Up’s network of investors and new board members. Continue Reading
Digital Audio Exchange DAX announces today the appointment of Jon Hale as Chief Growth Officer, North America, in the DAX North America division headed by CEO Les Hollander. Hale comes from Spotify — as did Hollander — where he held several executive positions, most recently Head of LATAM Sales. Continue Reading
The BBC released its World Service Performance Review 2016-2020, a comprehensive status update comparing current metrics with goals across all BBC media categories. Global reach in all categories is nearing an end-of-2020 goal. Digital audio has seen growth, unsurprisingly, and that is set to continue. Click through for details. Continue Reading
Canada’s public broadcaster CBC has released details of two new shows (and one second-season return) launching in the network’s fall lineup. All three drop next week. The new shows are added to a total portfolio of nearly 100 podcasts, and the CBC claims to be Canada’s #1 podcaster. Continue Reading
TuneIn Premium, the subscription layer of the global streamer, has always relied on sports to drive membership. The company has added NHL (National Hockey League) games to its portfolio, in time for the new season which started yesterday. Continue Reading
Jottings of Note
— Killer teasers (Evergreen Podcasts)
— The BBC’s Loss (Jason Phipps)
— Permanence Achieved (ABC Audio)
PRX’s Podcast Garage venture started in 2016 with an installation in Harvard University. Now, PRX has opened a Podcast Garage production and education facility at KQED’s new San Francisco headquarters. Eric Dahn will manage the space. Programming starts this month; recording studios will be ready next year. Continue Reading
In a Livewire Labs release on Friday, 158 podcast hosting platforms are listed by number of new episodes posted in a single month. We wager most readers haven’t heard of #9 on this list. Click for details. Continue Reading
Jottings of Note
— Adaptation (AIMP)
— Punk Legacy (Double Elvis)
— Up the Ladder (Audacy)