RAIN Notes: Thursday, June 29
News
RAIN Notes: Tuesday, June 27
— Contemplating Takeaways (Lou Paskalis)
— Buy-side Findings (Borrell Associates)
— Powerful Rationales (AudioGo)
Australia: Online radio listening vaults upward; podcast listening all-time high in Edison Research Infinite Dial
Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. We examine podcast listening trends, and compare them to the American population. Click for details and graphs. Continue Reading
Acast announces self-serve buying of host-read podcast ads
Acast announced today that it has expanded its self-serve podcast advertising platform, which now enables self-serve advertisers to buy host-read sponsorships across the entire Acast Marketplace. “This is a real moment for us,” said Product Manager at Acast Niklas Lagerberg. Click for details. Continue Reading
Gracies Awards choose winners for Digital Media
The Gracies award program, honoring women in media, has announced and listed the 2023 winners. Click through for the list of winners and corresponding producers in the National Digital Media category. Continue Reading
RAIN Notes: Friday, June 23
— How They See It (Sounds Profitable)
— Breather (Dominick Milano)
— Change At The Top (Entravision)
RAIN Notes: Wednesday, June 21
— Clearing the Myst (CoHost)
— Learnings (Arielle Nissenblatt)
— Cutback Clouds (LAist Studios)
RAIN Notes: Monday, June 19
— Driving Success(Veritonic)
— Riveting (AdvertiseCast)
— On The Move (Rob Greenlee)
RAIN Notes: Friday, June 16
— Driving Success(Veritonic)
— Riveting (AdvertiseCast)
— On The Move (Rob Greenlee)
RAIN Notes: Thursday, June 15
— Deep Analysis (Eric Nuzum)
— Flipping (Rockie Thomas)
— Is it AI? (Paul McCartney)
Spotify intros new Ad Analytics program, promising attribution, conversion, and brand lift metrics
In a vigorous and comprehensive product launch, Spotify today introduces Spotify Ad Analytics, a set of advertiser tools and solutions across podcast and music advertising. The new pixel-based technologies announced today grew from the company’s acquisition of then-indie attribution company Podsights over a year ago. Click for details and analysis of this important evolution in Spotify’s ad business. Continue Reading
RAIN Notes: Monday, June 12