RAIN Notes: Wednesday, November 10
Jottings of Note
— Tips for Both Sides (Libsyn)
— Laughing It Up (Audible)
— Yay or Nay (Spotify)
News
New Hampshire Public Radio piles its podcasts into Stitcher for exclusive deal
New Hampshire Public Radio (NHPR) has made an exclusive national marketing agreement with Stitcher, a subsidiary of Sirius XM, in which SXM Media will represent ad sales for NHPR’s original podcasts. Continue Reading
Acast reports financials and new business deals for Q3
Publicly traded podcast empire Acast reported Q3 earnings this week, and the results show uplift for a growing company striving for net profitability. Click through for financial details and new business deals. Continue Reading
iHeartMedia podcast biz +184% in Q3 as “cohorts” replace one-to-one marketing.
In the third quarter, iHeartMedia’s podcast revenue gained 184% compared to the same quarter last year. That according to Chairman/CEO Bob Pittman during the Q3 earnings call. Much talk of Podtrac status, success metrics, and post-cookie revenue generation. Continue Reading
Trinity Audio adds live (sort of) AI reads in audio advertising
What is a live ad read? In a general sense, it is delivery of ad copy by the program host. What if the program host is an AI voice? That is the framework for Trinity Audio’s new AI-powered audio advertising experience. We explore implications. Continue Reading
Magellan seeks to democratize podcast availability to buyers with new Verified Downloads feature
In what the company calls a “major development” on its AI platform, podcast media planning platform Magellan AI is announcing Verified Downloads, a new feature which reveals show downloads, individual episode downloads, and unique listenership. IN a democratizing effort, the company is pitching to podcasters of all sizes. Continue Reading
RAIN Notes: Monday, November 8
Jottings of Note
— Deep Integration (Audio Up)
— Franchising (NPR)
— Honoree (Fresh Air Productions)
Deezer partners with RTL Deutschland to provide streaming audio component
Global streaming audio service Deezer is splashing an announcement of a new relationship with Cologne-based RTL Deutschland, the German media conglomerate. RTL encompasses television and radio; Deezer will provide the streaming music, online radio, podcast, and audiobook solution. Continue Reading
RAIN Notes: Thursday, November 4
Acast adds 31,000-show catalog to Podchaser for social discovery
Social podcast discovery platform Podchaser will ingest the entire catalog 31,000 podcasts from global podcast platform and marketplace Acast. Podchaser is sometimes called the IMDB of podcasts, and provides rating and reviews, creator and guest credits, user-curated playlists, and other social sharing and discovery features. Continue Reading
A ranking shuffle as pod networks reconfigure in Q3 Media Monitors list
Multiple changes give the latest Media Monitors Top Podcast Networks list a new look. The quarterly list shrinks from 15 top networks to 10 in the Q3 edition of the consumer survey of most-played podcasts. We chart new entries and renamed networks in RAIN’s graphic analysis of 2021 lists. Continue Reading
RAIN Notes: Wednesday, November 3
Jottings of Note
— Mad Scientist Myth Busting (Bryan Barletta)
— Port It Over (Deezer)
— Smart Car (Land Rover)