Test Drive: Cymbal struggles to stand out in social music apps

Even a cursory glance at the music industry headlines and market research will show that mobile is the wave of the future. We communicate, we entertain ourselves, everything happens on smartphones. In response, we’ve been seeing a surge of startups and programmers exploring just what the mobile music space might look like. This morning I explored an entry into the field of mobile apps for social music. This one is called Cymbal. Continue Reading

Rumor Fact(ory): Music Key changes and trouble possibly brewing at YouTube

We learned recently that the official YouTube Music Key launch has been postponed, and two new rumors circulating about the popular video platform could provide some insight as to why. First, there has been speculation that YouTube is aiming to make Music Key part of a bigger subscription video service, positioning it as a rival to Netflix and Hulu as well as to music-centric streaming platforms. The second rumor is that music labels may be questioning the current status quo of YouTube’s ad-supported model. Continue Reading

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The Download on Podcasts: The complexity of native advertising in public radio podcasts

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.

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