RAIN Notes: Monday, August 7
— Definitions (Jonas Woost)
— Intentional Boredom (iHeartPodcsts)
— Perspectives (The Podglomerate)
News
“True potential” in Sirius XM podcast biz. Fortune 500 buying in. Pandora hanging in.
In the recent Q2 earnings call from Sirius XM, we heard a measured bullishness about the audio giant’s podcast business, including a key bragging point of interest: CEO Jennifer Witz noted that the first half of 2023 booked over 2,600 podcast campaigns across more than 100 Fortune 500 brands. Click for lots more detail. Continue Reading
RAIN Notes: Thursday, August 3
Top 3 podcasts in U.S. remain the same over two years (Edison Research ranker)
Edison Research released its quarterly survey of the top 50 podcasts in the U.S., based on reach. When we look back at previous reports over two years, we see an unshakeable grip on the top three slots in this ranker.… Continue Reading
RAIN Notes: Wednesday, August 2
— Audience Intel (Signal Hill Insights)
— Amplification (Quill)
— New Phase (Pat Paxton)
RAIN Notes: Tuesday, August 1
Songtradr’s Pretzel music service partners with Twitch to soundtrack games
Music licensing service Songtradr has made a deal with streaming game platforms Twitch, bringing in-game licensed music to players. Songtradr offers a catalog of 80,000 pre-cleared songs for use in various social media platforms and digital advertising.
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Most on-air radio pros expect AI job destruction (Jacobs Media)
In today’s edition of Fred Jacobs daily column (HERE), we learn a research metric which conveys the apprehension of on-air radio professionals facing the advancing wave of synthetic voices driven by AI. Continue Reading
RAIN Notes: Friday, July 28
AM/FM radio thrives in the car … but podcasting? Not so much. (Edison Research)
Edison Research harvests some interesting data from the company’s ongoing Share of Ear research in the U.S. In the company’s current blog post, we learn that podcast listening does not fare well in the car, where AM/FM listening thrives. Below is a key graphic, showing that podcast consumers do not take their pod listening out of work and home environments into the car. Click for details, a graphic, and possible reasons. Continue Reading
RAIN Notes: Thursday, July 27
Because they’re fun: Nearly half of 6-12 kids have listened to podcasts (new research)
From Edison Research comes the Kids Podcast Listener Report, a new survey project unveiled today. We learn that podcasting has meaningful reach into the 6-12 crowd, that engagement is impressive, which categories are most popular, and more. Continue Reading