RAIN Notes: Monday, March 25
— Resourceful (PRX)
— Leading With Trailers (Amaze Media Labs)
— Awarded (Fast Company)
News
AdvertiseCast rebrands as Libsyn Ads, folding more plainly into parent company
Venerable podcast company Libsyn (formally Liberated Syndication Inc.) has rebranded its subsidiary AdvertiseCast, renaming the platform Libsyn Ads. The adjustment puts a clearer spotlight on Libsyn as a comprehensive multi-platform podcast service. Click for details and quotes. Continue Reading
RAIN Notes: Wednesday, March 20
— Perfect Alignment (The Podglomerate)
— Enthrallment (Tenderfoot TV)
— Heat (Radiotopia)
Edison Podcast Metrics releases top new podcasts of 2023
As statistical roundups for 2023 continue rolling in, we receive The Top New Podcasts Of 2023, an infographic from Edison Research. Edison’s ranking method differentiates from most others, by deriving results from live surveys, not from download measurements. The key advantage of that method is inclusivity — any podcast in the world is eligible for mention. Click for details. Continue Reading
RAIN Notes: Thursday, March 14
— Promotion (Ana Karina Quiroz)
— More Than Intention (Eric Nuzum)
— New Role (Nina Sturm)
“New Heights” wins Podcast of the Year at iHeartPodcast Awards
This year iHeartPodcasts chose SXSW as the venue for its annual iHeartPodcast Awards. Twenty-nine award categories were finalized, with New Heights, a sports podcast, winning Podcast of the Year. Click for details and photos. Continue Reading
Warner preps acquisition of digital music firm Believe; AIM objects
Major music label Warner Music Group is reportedly planning an acquisition bid to ingest digital music company Believe, which specializes in assistance to, and advocacy of, independent artists. On the face of it, there are evident concerns from the perspective of indie artists and their advocacy groups. The Association of Independent Music is one such group. Click for details. Continue Reading
RAIN Notes: Thursday, March 7
— The Long, Lucrative Tail (Amplitude Media Partners)
— Pipeline (Destin FM)
— Back Again (Sarah van Mosel)
Live365 stations gain wider distribution via Audacy / SoundStack deal
Audacy is announcing today that it has reached an agreement with SoundStack to carry Live365 internet radio stations on the Audacy platform. The partnership is the latest chapter in a sprawling story of Live365 as a champion of small webcasters. Click for details and history. Continue Reading
Listeners say: Keep audio ads simple and not too loud. (Veritonic & RealEyes)
Audio analytics company Veritonic has partnered with RealEyes, an AI firm focused on evaluating human response, to create The Veritonic Audio Attention Report. This study leverages the RealEyes visual analysis AI, which uses a webcam-on survey process to capture and overlay realtime reactions to hearing ads. Continue Reading
RAIN Notes: Monday, February 26
January ad spend on podcasts surpasses December, Sports dominates (Magellan)
Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report. Click for RAIN’s analysis and Magellan’s chart with top podcast genres receiving investment. Continue Reading