Podcast advertising: double-digit more effective than TV/video (Acast/OMD)

Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading

Spotify raises subscription rates; pitches innovation, features, and “best experience”

National news organizations are headlining Spotify news this morning: The international streaming giant will raise its premium subscription price. One national publication puts the pricing decision in the context of “Streaming Inflation Continues.” Spotify raised its subscription rates a year ago; before that was a 12-year stretch of stable pricing. Continue Reading