RAIN Notes: February 25
— Benchmarking (Magellan AI)
— Celebrating and Amplifying (iHeartMedia and Charlamagne Tha God)
News
Radio two thirds; podcasts one fifth. Nielsen/Edison measure ad-supported audio audiences
Radio grabs 67% of daily time spent listening to ad-supported audio by American 18+ adults, while podcasts claim 18% of that time. These metrics are key takeaways from Nielsen’s just-released Q4 edition of The Record, a quarterly assessment of how U.S. consumers spend their listening time. Click for measurements, visuals, and takeaways. Continue Reading
RAIN Notes: February 21
— Fundamentally Important (SoundStack)
— Black Americans Listen More (News in Depth)
CPB funds four NYC-area public radio stations to form collective
In what is described as a “landmark partnership,” four NYC-area public radio stations are joining resources to create the Tri-State Public Radio Music Collaborative (TSPRMC). Click for details. Continue Reading
RAIN Notes: February 19
Audio advertising a growing force (AdsWizz research)
“Audio advertising is a growing force” — that is the headline finding in a newly released research deck from audio distribution, Marketing, and monetization service AdsWizz. It’s called The Rise of Programmatic Audio: An industry moving at the speed of sound. Click for details, metrics, and link to the original. Continue Reading
RAIN Notes: February 18
— Who Needs a Rest? (Start Here podcast)
— Words and Cars (Jacobs Media)
— Commitment (Jack Myers)
The Podcast Academy announces nominees for 5th annual Ambies
The Podcast Academy, which produces the annual Ambies podcast awards, has released nominees for the 2025 celebration. Click for ceremony details and the top nominees. Continue Reading
ABC expands “Start Here” podcast to 7-day schedule; now also a radio show
ABC’s morning News podcast Start Here will expand its weekday schedule into the weekend. In the second part of a double announcement, the show will be syndicated to the ABC News Radio syndicates. Click for details. Continue Reading
Smilestone: Acast’s full-year profitability
Acast, the world’s largest independent podcast company, is blasting out celebratory vibes over a milestone: Full-year profitability for 2024. This first-ever announcement comes on the heels of Acast’s profitable Q4 release. Click for the CEO’s video announcement and details. Continue Reading
RAIN Notes: February 11
Podcast producer Red Seat Ventures acquired by Fox
In a significant claim to podcast credibility, and reclaiming of star affiliations, Fox Corp. has acquired Red Seat Ventures, an audio and video producer with a specialty in podcasting. The deal reclaims two former Fox stars. Continue Reading