Pandora has announced three new digital audio ad capabilities that are designed to allow a greater degree of personalization for advertisers. The new formats are Dynamic Audio, Sequential Audio, and Shorter Form Audio. Pandora has worked with Veritonic to run some early tests on how these options can impact listener behavior and drive results for brands. Continue Reading
Today features a duo of updates for Apple Music. First, the streaming service has hired Briean Bumbery as its director of publicity. There’s also a noteworthy beta test in the works for the latest version of Apple Music. Continue Reading
Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and still-growing audio medium. Today’s developments include more NPR politics programming, an exclusive score for Spotify, and true crime at iHeartRadio. Continue Reading
Triton Digital announced an expanded partnership with Grupo Acir, a Mexican media company focused on radio station operation. Under the new terms, Triton will provide Grupo Acir with services in delivery, monetization, and measurement of its digital audio content. Continue Reading
Australian broadcaster and entertainment company Southern Cross Austereo recently released its annual report. Although the financials did show a downturn, CEO Grant Blackley gave an interview delving into more details of the report’s bright spots. DAB and podcasting were among those highlights. Continue Reading
The major labels offloaded some of their stock in Spotify when the streaming service went public, but now both of its co-founders have done the same. Martin Lorentzon and Daniel Ek have both made moves to sell small amounts. Continue Reading
Tidal has signed a telecom deal that will bring the streaming service to Africa. Thanks to a partnership with MTN, the music and entertainment platform will enter Uganda. MTN’s 10.5 million subscribers in Uganda will have access to Tidal through their subscriptions. Continue Reading
Apple’s acquisition of Shazam is anticipated to receive approval from EU regulators. The deal was announced back in December, but faced scrutiny over anti-trust questions. European regulators opted to launch a full investigation of those potential issues. Continue Reading
Pandora has launched a new Snapchat integration for its Premium listeners. Subscribers to the on-demand listening tier can share songs, albums, stations, and playlists on the social networking platform. Continue Reading
Metadata expert Gracenote has launched its Global Music Data reference catalog in India. This move by the Nielsen-owned company will bring its localized collection of descriptive music information to the Indian market. Continue Reading
Amazon is reportedly preparing to take its streaming music service to a more public position. Bloomberg reports that the tech giant will be launching a multimedia campaign in support of its streaming service. Continue Reading
Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading