Triton Digital announced that Mediacorp, the leading media company in Singapore, has signed on to use its services in digital audio and podcasting. Under the terms of the arrangement, Mediacorp will use Triton’s audio streaming network for content delivery, while the Tap Ad Server will provide dynamically inserted advertisements into its online streams. Mediacorp will also make its online audio inventory available on Trition’s a2x programmatic marketplace and audio SSP Yield-Op for monetization efforts. On the podcasting side, Mediacorp will use Omny Studio to capture, edit, and distribute programming online.
“At Mediacorp, our partners play a significant role in our mission to create and deliver high quality content experiences to our audiences,” said Indranil Sarkar, lead of partnerships and new business at Mediacorp. “Our live stream digital radio and on-demand podcast content is a meaningful driver of this mission, and we look forward to using Triton’s sophisticated audio streaming, advertising, and measurement technology to support our evolving digital audio strategy.”
“According to eMarketer, digital ad spend in APAC is expected to grow from $97B in 2018 to $136B in 2021,” said Benjamin Masse, Triton’s managing director of market development and strategy. “We are proud to be providing Mediacorp with an advanced, reliable, and easy-to-use solution that will simplify the management and monetization of their streaming audio and podcast content.”