IAB Podcast Upfront: Schedule and speakers released

In the first online-only version of the annual IAB Podcast Upfront, the virtual format is allowing a greatly expanded version of the event. The 2020 edition of this podcast showcase to advertisers expands from one day to three days. While past years have spotlighted 12 podcast networks at most, this year will feature 20. The speaker list is loaded with celebrities. Click through for details. Continue Reading

Beats 1 becomes Apple Music Radio, plus 2 new stations

Changes at Apple Music. The Beats 1 global live-streamed station undergoes a branding change, morphing into Apple Music Radio. More descriptive, if also more bland. Additionally, two new stations are created, forming a small ecosystem of streamed programming: Apple Music Hits and Apple Music Country. All three stations are available in 165 countries. Zane Lowe remains as creative director. Continue Reading

Targetspot brings in Mario Cabanas as COO, and two more executive hires

Through its parent company AudioValley, Targetspot has announced the hiring of mario Cabanas as Chief Operating Officer. The notice comes with confident language around Targetspot’s resilience during and following COVID-19. Two other directorial hires accompany the announcement. Furthermore, AudioVally lists 15 open roles located in Europe on its jobs page. Continue Reading

Spotify moves forward with more mixed-media playlisting; now it’s Daily Sports

Spotify has announced a new daily sports playlist, appropriately named Daily Sports. This new product triples down on mixed-media programming that combines spoken word and music. As such, the playlists are personalized to each user — at least so far as the music is chosen. Spotify has been down this road twice already, with Daily Wellness and Your Daily Drive. Mixing spoken word with music is part of the company’s effort to diversify listening, and shift usage time into low-cost non-music content. Continue Reading

Bob Pittman on podcasting, ubiquity, paywalling (Q2 earnings)

In last week’s iHeartMedia (IHRT) earnings call, CEO Bob Pittman discussed podcast strategy, podcast strategy, and podcast strategy. And a bit of radio. The financials included the entire business, and the COVID effect. But the go-forward mission leans heavily into on-demand audio, both as a stand-alone advertising business, and a synergistic opportunity with the largest array of commercial radio stations in the U.S. Click through for quotes. Continue Reading

Nielsen signs Veriton One to Podcast Buying Power Service

Veritone One is the latest podcast entity to subscribe to Nielsen’s Podcast Buying Power Service, Nielsen is announcing today. Nielsen’s subscription program ties listeners and their buying habits to podcast categories, to help advertisers (especially brand advertisers) plan more effective and targeted campaigns. The Podcast Buying Power Service launched in July of last year, with five major podcast publishers as charter subscribers. As a new subscriber Veritone One is an audio advertising agency. Continue Reading

Townsquare Media earnings: Net down, digital gains share

Townsquare Media’s COVID quarter tells a varied story in the company’s Q2 earnings release. Net income for the quarter was down year-over-year (a nearly universal Q2 earnings story), while digital revenue gained in share of total revenue. CEO and RAIN Summit keynoter Bill Wilson noted that sequential revenue (month-over-month within the quarter) rose, and that Townsquare Interactive, the company’s subscription service for digital marketing, earned nearly half of total net revenue. Continue Reading

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Google Play Music: Days numbered, to the relief of brand confusion

Google Play Music will reportedly be shuttered. The timetable? September for Australia and New Zealand, October for everyone else. Users will have until end-of-year to retrieve their cloud-stored music. The existing YouTube Music will take over as Google’s on-demand streaming service. This shift is helpful to what has been Google’s audio-related miasma of branding. Continue Reading