Podsights measures CPMs, conversion rates, and brand lift in latest Benchmark Report

Podsights released an update to its Podsights Benchmark Report series, this one analyzing data collected in Q1 through Q4 of 2020. During that span the report collected 2.5-billion impressions across 1,274 campaigns bought by 421 brands at a total cost of $65-million. Click through for details, graphs, and a link to freely download this dense and informative report. Continue Reading

NPR leads Triton Digital U.S. Podcast Report with lots of episodes

NPR is the leading podcast network in both types of measurement used by Triton Digital in the company’s most recent U.S. Podcast Report. NPR also grabbed both #1 spots in the Top 100 Podcasts rankers, with a show that posted 840 episodes in the four-week measurement period. The top network lists are almost unchanged from the previous reporting period. Click through for details. Continue Reading

NuVoodoo research connects smart-speaker ownership with radio-friendly listeners

NuVoodoo is rolling out results of its latest Ratings Prospects Study. It is the 17th edition of this ongoing bi-annual survey work. In the field, the survey questioned nearly 3,500 people ages 14-54 in January. NuVoodoo says the results indicate important insights for marketing radio brands in 2021. In advance of upcoming webinars presented by the company, click through here to see preliminary stats and graphs. Continue Reading

Triton Digital collects Jagran New Media as a client for podcast management and monetization

In the latest addition to Triton Digital’s globe-spanning clientele, Jagran New Media has turned over its podcast content to Triton’s advertising technology, and its Omny Studio unit, to distribute and monetize Jagran’s podcasts. Jagran New Media is the digital division of Jagran Prakashan Limited, India’s preeminent media and communications group, serving 80-million users. Continue Reading

Omny Studio introduces audit features for enterprise podcast management

Triton Digital, parent company of podcast hosting and technology platform Omny Studios, is announcing a suite of auditing features for enterprise clients. These tools enable companies to track organization staff who are creating and modifying objects in the company’s podcast assets. The objects include chapter markers, clips, playlists, and other items. Additionally, the audit log can be utilized to track network and organization activity, such as user settings, invites and permissions. Click through for a link to screenshots of the new tools. Continue Reading

Targetspot to integrate Tru Optik’s Household Graph data platform for audience targeting

Starting in February, ad-tech company Targetspot will integrate Tru Optik’s identity resolution platform, offering Targetspot advertisers enhanced targeting of ads to U.S. homes. Through this integration, buyers and sellers are able to identify and segment audiences across mobile and streaming audio devices, including smart speakers. Click through for details of both companies. Continue Reading