Triton Digital adds Indonesian radio/podcast client Masima Radio

Masima Radio,  the largest radio network in Indonesia with 18 stations, has selected Triton Digital for the delivery, monetization, and measurement of its streaming audio and podcast content. Also, the Indonesian company will measure its listening audiences using Triton’s Webcast Metrics® and Podcast Metrics measurement services, and will rely on Triton subsidiary Omny Studio to handle the creation, distribution, and promotion of its podcast content across a wide range of platforms and devices including smart speakers and mobile phones.

Through this partnership, Masima Radio Network will utilize Triton’s audio streaming network for the delivery of its podcasts and commercial radio online.  In addition, Masima Radio Network will use Triton’s ad server to insert targeted audio ads into their content, as well as Triton’s audio advertising technology to monetize their inventory through both open and private marketplace deals.

“We are excited to partner with Triton Digital, and to be leveraging their renowned suite of powerful technology to support our streaming audio and podcast business goals,” said Fitzgerald Salendu, Digital Content Manager at Masima Radio Network.  “Trusted by the world’s leading audio publishers, Triton’s technology will enable us to work more efficiently, deliver a higher quality listening experience to our audiences, and generate meaningful revenue on our own terms through the unmatched control and transparency that their advertising technology provides.”

“We are pleased to be powering Masima Radio Network’s streaming audio and podcast strategies,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We remain committed to making it easy for Masima to manage the distribution and monetization of their content, while understanding when, where, and how their streaming audio and podcasts are consumed by their listening audiences.”


Brad Hill