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The Download on Podcasts: The monetization push for the long tail of podcasting

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The podcast category is developing into a mature business market. Money is flowing in. Media buyers are increasingly interested in the podcast opportunity, with its distinctive qualities. But there are over 300,000 podcasts. It’s a long tail of content. Two revenue paths are opening up for indie podcasts. Continue Reading

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New Australian study measures listening across all audio sources

A new study by research company GfK has surveyed over 1,000 Australian teenagers and adults (10 years and older) in five major cities, via a diary system, to determine what they listen to across all audio sources. The study was apparently commissioned by the Australian record industry, and unveiled at the National Radio Conference in Melbourne. With commentary by Kurt Hanson. Continue Reading

The Download on Podcasts: The Download on Podcasting (Phase One)

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Ever since first getting wind of it, we have gotten a kick out of the name collision occurring between this column’s title and the new collaborative research project of DMR/Interactive and Texas A&M University: The Download on Podcasting. We also learned more about what the year-long research project is hoping to achieve. Continue Reading