Podcast and creative solutions network Wondery has opened Wondery Ad Analytics, a campaign success evaluation service which leverages multiple information and measurement services. Four areas of focus are highlighted, and an ad effectiveness funnel. Click for details and graphics. Continue Reading
The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading
“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
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In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
SiriusXM has released a preview of The Sports Audio Report, produced in collaboration with GroupM and Edison Research. Its purpose is to measure the scale of sports listening, how it correlates with overall listening, and how that listening cohort behaves as consumers. For a preview, there is a surprising amount of information. Audio shines in this report, obviously … especially podcasting. Continue Reading
In the March edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as always. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). MrBallen Podcast: Strange, Dark & Mysterious Stories (Wondery sales network) leaped upward eight slots to enter the elite cohort. Continue Reading
In an extraordinary display of obsessive data collecting, The Podglomerate has released the most impressive (and fun) statistical roundup we’ve seen lately. Click to see how it works, a couple of examples, and the link. Continue Reading
The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading
Podtrac’s monthly Industry Ranking now lists 22 podcast publishers, ranking them by audience size. (Eligible podcast publishers are Podtrac clients.) The ranking also includes streams/downloads, which can also be characterized as plays. We present Podtrac’s original ranker graphic and the RAIN Remix, which ranks Podtrac data on a per-show basis. Continue Reading
In today’s release of Podtrac’s monthly Top Publishers & Networks ranker, we observe that Acast owns the #1 ranking among the seven included networks. Only Podtrac clients are included. Interestingly, very few of the nearly 500 shows in the included chart have YouTube versions. Click for details, a graph, and a very interesting twist. Continue Reading
Fewer new podcasts were launched in March than in February, or January. This according to the monthly reckoning at ListenNotes. The number of episodes produced has also experienced a slowdown. Click for the charts.
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