In the March edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as always. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). MrBallen Podcast: Strange, Dark & Mysterious Stories (Wondery sales network) leaped upward eight slots to enter the elite cohort. Continue Reading
In an extraordinary display of obsessive data collecting, The Podglomerate has released the most impressive (and fun) statistical roundup we’ve seen lately. Click to see how it works, a couple of examples, and the link. Continue Reading
The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading
Podtrac’s monthly Industry Ranking now lists 22 podcast publishers, ranking them by audience size. (Eligible podcast publishers are Podtrac clients.) The ranking also includes streams/downloads, which can also be characterized as plays. We present Podtrac’s original ranker graphic and the RAIN Remix, which ranks Podtrac data on a per-show basis. Continue Reading
In today’s release of Podtrac’s monthly Top Publishers & Networks ranker, we observe that Acast owns the #1 ranking among the seven included networks. Only Podtrac clients are included. Interestingly, very few of the nearly 500 shows in the included chart have YouTube versions. Click for details, a graph, and a very interesting twist. Continue Reading
Fewer new podcasts were launched in March than in February, or January. This according to the monthly reckoning at ListenNotes. The number of episodes produced has also experienced a slowdown. Click for the charts.
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The average cost per thousand (CPM) for podcast advertising remained practically the same in March over February. according to the monthly reckoning by LibsynAds. We take the long-term chart provided by Libsyn Ads (formerly Libsyn subsidiary AdvertiseCast), and compute the average cost of the most expensive campaign type over the lifetime of the chart (four years). Click for all the details. Continue Reading
The Recording Industry Association of America released 2023 revenue metrics. The at-a-glance story shows rocketing upward revenue, but that glance does not adjust for inflation. We do. Also, how streaming dominates. Continue Reading
A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
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The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
In The Infinite Dial 2024 released today by Edison Research, we see that monthly online audio listening increased its monthly reach among age-13+ Americans to 76% — an estimated 218-million people. That is the headline metric in the Online Audio section of the influential annual report. Click for much more. Continue Reading