In its newly released 2023 Podcast Trends Report, Spotify seeks to tease out indicators of major cultural and industry trends, and track those trends to podcast listening behavior. The report evangelizes podcast advertising, naturally, and delivers several elaborate and interesting infographics.
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The Podcast Marketing Academy, a membership and consulting group for podcast creators wishing to accelerate audience growth, has released Podcast Marketing Trends, a survey results document. It is a fascinating, data-rich review of how podcast creators and other professionals in the field market and grow their shows. Click for excerpts and the download link. Continue Reading
The fifth annual iteration of The Spoken Word Audio Report has been released by Edison Research and NPR. While the research continues to measure basic trend lines of listening to spoken word content, such as reach and time-of-day metrics, this year the two companies bring a special emphasis on listening locations. This post takes a fairly deep dive and provides a download link. Continue Reading
Edison Research Podcast Metrics has released its quarterly list of top podcasts — a 50-show ranking. We’ve done a bit of comparing. We are always interested in the flow of popularity over time, and we compared this edition of Edison’s Top 50 with the list from two years ago. Continue Reading
We’ve received an interesting slice of research from Signal Hill Insights, connecting types of podcast listeners to their preferences as general consumers. For example, “heavy listeners” are more more likely to eat fast food every eay than listeners who aren’t as deep into podcasting. Continue Reading
Ex-Spotify exec, author (Tarzan Economics) and independent researcher Will Page has released his annual figure for the total global value of music copyrights. He calls it a milestone and a triumph for music in the scope of all media channels. It’s an important read. Continue Reading
The average cost per thousand (CPM) for podcast advertising remained within a narrow four-month range in October, about one dollar lower than the average rate in May. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
Media giant Audacy has released a “State of Audio” PDF presentation called “Level Up.” It evangelizes the benefits, formats, and best practices of audio advertising, and fashions itself a “Modern Blueprint.” Click for a sampling of details, graphics, and a download link. Continue Reading
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
In the Q3 edition of Share of Ear, an Edison Research subscription product, podcasts gained a point to reach an all-time high of 11%. That’s the percentage of all daily time spent with audio among people age 13 and over in the U.S. AM/FM radio listening also gained a point. Click for details and the graphic. Continue Reading
As part of a larger research series, Integral Ad Science (IAS) conducted a survey of 1,158 digital audio listeners in the U.S. to understand how consumers perceive and interact with advertising on digital audio platforms. The survey, called The Sound of Suitability, was fielded in June. A key focus is “brand suitability” — safe and dangerous advertising choices based on consumer responses to “risky” and “safe” ad types. Click for details, charts, and the download link. Continue Reading