Cisneros study: Puerto Ricans value digital audio, have increased consumption during COVID-19 quarantine

Cisneros Interactive and Brandwatch collaborated on an investigation into how the COVID-19 pandemic has impacted digital listeners in Puerto Rico. The results are based on 700 online surveys taken between March 23 and April 6. Quarantining has led many Puerto Rican listeners to place a higher value on audio content. Continue Reading

February streaming rises with Pandora bump (Webcast Metrics)

Stream listening jumped in February compared to January, according to Triton Digital’s Webcast Metrics Top 20 Ranker. The year-over-year view showed a 3% decline. The monthly jump was fueled mostly by Pandora, the every-month leader of the group; the streaming giant gained 4% over january in a reversal of a months-long incremental decline. Continue Reading

Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading