Pandora has offered podcasting to listeners, and podcast submission by creators, for some time. Today the company is announcing an enhancement on the creator side — an update of its podcast analytics. Click through for graphics. Continue Reading
In this time of flux, defined by COVID uncertainty, upheaval in the streets, and an upcoming US presidential election, the Interactive Advertising Bureau (IAB) has released a study in which ad buyers were surveyed about their expected allocations in the second half of 2020. Podcasting fares well, and terrestrial radio fares better than other traditional categories. Continue Reading
Edison Research sent an advisory release comprising a piece of that company’s subscription Share of Ear project, an ongoing study of what Americans choose to listen to, and in what measure. In-home listening during COVID-19 is sharply up, predictably. Also, podcasting and smart-speaker listening gained by double-digit share in listening. Continue Reading
Is the world returning to normal life? There are many answers to that question. One set of answers can be derived from information released by Apple. The company has released a fascinating dataset of mobility information, covering the period from January 13 to June 8. The info comes from Apple Maps, and carries three trendlines: Driving, Walking, and Transit. Continue Reading
Podtrac’s “Podcast Audience Category Ranking” report for May is finalized for subscribers, and the company offers a public peak. This month it is the News category which is spotlighted: The fragmented release (five out of 30 shows in a single… Continue Reading
Edison Research released its Top Ten U.S. ZPodcast Ranker for the first quarter of 2020. This ranker measures podcasts in America by reach, not downloads, among weekly podcast consumers. In this precise measurement, the quarterly report is unique. If you’re not in the mood to guess the #1 podcast, click through. Click through anyway to see the infographic list. Continue Reading
Triton Digital has released its latest U.S. Podcast Report, covering downloads and audience rankings for the 4-week period of April 13 through May 10. In this edition, Audioboom makes its debut as a Triton-measured podcast entity represented in the report. Continue Reading
Signal Hill Insights has released a spring 2020 update to its annual Canadian Podcast Listener consumer survey. The timing of the update facilitated questions about Joe Rogan’s upcoming move to exclusive Spotify distribution. There are also interesting metrics about how… Continue Reading
Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Podtrac also informed us that this is the last installment of its weekly COVID-19 tracking. “Things are getting back to normal on a weekly basis,” CEO Mark McCrery told RAIN. Continue Reading
The Internet Advertising Bureau (IAB) has released two studies packaged together: the 2019 Consumer Usage Trends, and a Covid Impact on Consumer Media Usage (March-April 2020) report. Podcast listening and streaming audio fared well. Continue Reading
Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading
In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading