Metrics & Research

Nearly unchanging Podtrac top podcasts list illustrates why non-top podcasters want better discovery

Posted on by Brad Hill

Nothing succeeds like success, the saying goes, and podcasting is illustrating that maxim as much as any media category. Podtrac released its monthly Top Podcasts ranker (U.S. listening) for September. As with other recurring podcast rankers, this update shows stability in the 20-show cohort. Two shows which weren’t present in the previous month crept into the September list: How I Built This (#19) and TED Radio Hour (#20). In the top ten, only three shows shifted position, each by just one spot up or down. Click through for the whole list. Continue Reading →

Monday.com and Better Help highlight Magellan AI podcast advertiser report

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading →

How radio listeners map to digital audio options: New from Edison Research

Posted on by Brad Hill

The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March. Thanks to an Edison release and webinar (yesterday) titled Radio Listener Profiles, we know that this year’s data include an understanding of how radio’s best listeners (so-called P1 listeners) map to social media, in-home technology, traditional AM/FM listening, and much more. Click through for a ton of detail, graphics, and download links. Continue Reading →

As ownership/listening increase, smart speakers could shift balance of power in advertising

Posted on by Brad Hill

According to a newly released consumer survey study by Adobe, twice as many smart speaker users report hearing advertisements than in the year-ago study. When you consider Amazon’s lead over Google in the realm of smart speaker devices, a general shift in the balance of advertising power could be underway as the marketplace becomes more saturated with the devices. Continue Reading →

Magellan AI to podcast advertisers: Book your placements now (research study)

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI released some research on how buyers place their holiday marketing in podcasts. Looking at last year’s holiday advertising, and examining podcast holiday content, the company comes up with recommendations for this year. Chief among them to buyers: Get your podcast advertising in place now. Click through for details, charts, and a download link. Continue Reading →

Stream listening dipped in July (Triton Digital Webcast Metrics)

Posted on by Brad Hill

U.S. stream listening slipped about 3% month-over-month in July, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading →

Streaming now 85% of U.S. recorded music revenue: RIAA

Posted on by Brad Hill

Streaming has grown from 80% to 85% of all recorded music revenue in the U.S., according to the RIAA (Recording Industry Association of America) in its mid-year 2020 report. In dollars, the 85% of revenue for the six month period totals $4.8-billion. Other revenue categories have been withering on the vine for years, and now are nearing flatline. Physical sales were just 7% or revenue, and digital downloads were 6%. Click through for other details and a link to the downloadable report. Continue Reading →

There’s weekly listening and “heavy” listening: Westwood One Podcast Download, fall 2020 report

Posted on by Brad Hill

One key takeaway from the drop of Westwood One’s annual Podcast Download report, released last Friday, is that “heavy” podcast listeners (6+ hours per week) are increasing. There is much more to this sprawling 65-page study, which covers podcasting’s rebound from the Covid disruption, listening apps, age breakdowns, and behavior of “newcomers” and “pioneers.” Click through for charts, key points, and the download link. Continue Reading →

AdLarge’s cabana joins Triton Digital’s Podcast Metrics

Posted on by Brad Hill

A joint release from the two companies announces that cabana, the digital audio (mainly podcasts) division of AdLarge, is joining Triton Digital’s Podcast Metrics measurement service. Triton releases every-four-weeks (not calendar monthly) IAB-certified reports of top podcasts and podcast networks. Cabana will be measured for the next report, representing August 3 through August 30.  Continue Reading →

Podcast advertising up 44% from January to June (AdsWizz, IAB Upfront)

Posted on by Brad Hill

Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from  January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.  Click through for charts. Continue Reading →

New from Podtrac: Podcasting rebounds, and Apple grows distribution lead … sort of

Posted on by Brad Hill

In a blast of information preceding its appearance Friday at the IAB Podcast Upfront 2020, Podtrac/Authentic sent us a ream of data and new show deals. CEO Mark McCrery is scheduled to speak at the IAB Podcast Upfront on Friday. Podtrac data indicate that podcast lilsteneing has rebounded from Covid, and that Spotify is chasing Apple hard in audience reach for podcasting. Apple still easily wins in number of downloads. Click through for much more details. Continue Reading →