Edison Research has released Clubhouse users in America 2021, part of the company’s “The Social Habit” study. In it, we learn about social media tendencies of Clubhouse users contrasted with non-users. Click for details, charts, and the download link. Continue Reading
Sounder, a podcast hosting platform with data intelligence and monetization features, reveals this morning that it has acquired Podnods, an AI-based recommendation platform for listeners with audience growth support for podcasters. The deal marries two companies which each brings advanced technology to the legacy industry functions of hosting, recommending, and monetizing. Continue Reading
With podcast subscriptions a rising feature for creators, what benefit is important to listeners? We turn to the Cumulus Podcast Report 2021, produced with Signal Hill Insights, for an answer. Continue Reading
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
Podcast analytics and attribution company Chartable is launching a new division: Chartable for Brands, which employs new features to the firm’s tech stack targeted to branded podcasts. Click for details and a chart illustrating the remarkable growth of branded podcasts. Continue Reading
Podcast ad revenue set to grow fast from Covid. Dynamic ad insertion jumps ahead of baked-in ads. More. Click through for RAIN’s industry-leading coverage of podcasting’s most anticipated research into revenue and ad-buying trends. Continue Reading
In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading
In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading
If time flies, one important tracking blip is the series of monthly podcast measurement reports from Podtrac. The Top Podcast Publishers list is celebrating its fifth anniversay in the April report. Podtrac made some interesting comparisons. Continue Reading
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading
To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading
Podcast ad spending peaked in March for the first quarter of this year, accelerating through the quarter on a monthly basis. This according to Magellan AI in its Q1 2021 Podcast Advertising Benchmark Report. Click for graphs and the download link. Continue Reading