Results of the Podnews Report Card survey have been released, following a first view at Podcast Movement Evolutions. In that entertaining keynote session performed by Podnews editor James Cridland (amusingly interrupted by a faux DAI-inserted commercial), we learned how Podnews-reading podcasters rate distribution apps, directories, and monetization platforms. Click through for results. Continue Reading
In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
Triton’s year-end review could be called hybrid study — it is informed by server-side measurement of Triton’s Podcast Metrics service, and by the Demos+ project, a monthly survey of 12,000 podcast listeners in collaboration with Signal Hill Insights. Click through for demographics, key takeaways, and more. Continue Reading
In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading
Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
In an annual RAIN holiday tradition, top executives at technology services firm Triton Digital share their predictions for the coming year with RAIN readers: Programmatic buying will dominate By Stephanie Donovan, Global Head of Revenue The growth in programmatic buying… Continue Reading
Drive Time Metrics (“DTM”) announced this week the expansion of its patent portfolio with the issuance on November 15th, 2022 of its sixth patent, US Patent Number 11502852 B2: In-vehicle Media Content Monitoring and Report Generation, covering what consumers are listening… Continue Reading
Edison Research released its comprehensive “U.S. Top 50 Podcasts” chart for Q3 2022 yesterday, with its top 10 largely stable, albeit with “Dateline NBC” bumping sex-talk podcast “Call Her Daddy” out of the top 10. This list ranks the 50… Continue Reading
A new national survey released this week by Cumulus Media & Westwood One and Toronto-based research firm Signal Hill Insights reveals that podcast listeners have a strong preference for host-read ads — ideally when the host has fun with the… Continue Reading
Almost half (46%) of the U.S. population listens to spoken word audio content daily, according to the latest “Spoken Word Audio Report” released from NPR and Edison Research today. The fourth annual report explores the ways spoken word media consumption… Continue Reading