Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading
The Interactive Advertising Bureau (IAB) has released a summary of its consumer research into the attitudes of media consumers toward advertising. A key finding: Nearly 80% of consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. Click for more. Continue Reading
It’s not a competition. But we observe that in December Amazon invested more in podcast advertising than perennial budget champ BetterHelp. This from Magellan AI’s December 2023 reckoning of top-spending podcast advertisers. Click for details and graphs. Continue Reading
The average cost per thousand (CPM) for podcast advertising remained essentially flat in December, about one dollar lower than the average rate in November. This from the monthly reckoning at AdvertiseCast. Click for graphs and multi-year high and low points. Continue Reading
2023 saw fewer new podcast launches than in each of the previous four years. The most recent year which produced fewer was 2018. New episode volume remains high, over four years. Click for numbers and charts.
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Audioboom released a few snapshot statistics for 2023, representing the scale of its consumption, sales, and podcaster payments. Citing an Edison Research metrics, UK-headquartered Audioboom observes that it is the fifth biggest podcast publisher in the U.S.A. Click for more numbers. Continue Reading
In a presentation deck that cites 35 data sources, SXM Media releases “Digital Audio VS…” — a collection of research which supports the idea that digital audio is a superior marketing channel compared to other media. It features a playful boxing motif, and a ton of statistics. Continue Reading
Acast released a handful of metrics resulting from a survey of U.S. podcast listeners. We learn about in-car listening, a comparison with audiobooks, and more. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading
In an encouraging sign of variety in listener choice, 44 Australian podcasts debuted on Triton Digital’s Australian Podcast Ranker for November. The ranker lists 200 podcasts, a first-time expansion of Triton’s format. The company cites “the influx of new podcasts.” Click for more info. Continue Reading
For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. This work, combined with Triton Digital’s Podcast Metrics study, comprise this annual fall report. YouTube is the star. Click for metrics, graphs, and a download link. Continue Reading
Podtrac has released its annual Top 25 New Podcasts. We compare the 2023 edition with Podtrac’s Top 20 Podcasts for October. One of the values in the New Podcasts list is discovery. These are shows that have succeeded in building and retaining audience, but are largely unknown in the broad market. Continue Reading