Nielsen measured the generational reach of radio in a recently released report, calling out a “Millennial majority.” Millennials are the 18-34 cohort, and Nielsen determined that 66.million of them listen to radio each week. The results are more nuanced than many headlines. Continue Reading
Month-over-month webcast listening grew by five percent in December, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. The lift came despite lower listening during Christmas week, compared to the three previous weeks. Big gains for streaming in 2014. Continue Reading
Edison Research President Larry Rosin analyzes the growth of online radio’s audience involvement, as people trend from monthly to weekly use over the past five years. The 2015 edition of The Infinite Dial, produced by Edison Research and Triton Digital, was released yesterday. Continue Reading
The number of “FM Still Rules the Car” headlines this week signifies a thought trend. The headlines have been induced by two new studies — one by Ipsos, and yesterday’s the Infinie Dial 2015 release by Edison Research. How should broadcast radio be thinking of this? Continue Reading
The 2015 edition of The Infinite Dial was unveiled today in a webinar hosted by survey producers Edison Research and Triton Digital. In its 23rd edition, The Infinite Dial is one of the most significant and respected research projects in the streaming audio industry. The results illuminated the online radio audience, music discovery, podcasting, device ownership, and in-car listening. Continue Reading
Last July Mark Mulligan produced a study of “digital natives” — the generation which has never known a world without online connectivity and unlimited content. Another name for digital natives is Centennials, marking a demographic born in 1997 or later. A new infographic illustrates a research study about this key cohort. Continue Reading
Triton Digital is announcing today that it will launch audience measurement for podcasts, in partnership with Edison Research. The new product, called Webcast Metrics On Demand (WCMOD), is slated to be released later this year. Continue Reading
Edison Research announced a consumer survey milestone: Over half (53%) of U.S. adults (12+) listened to online radio in the past month. Sources include terrestrial station webcasts, online radio like Pandora, and other services like Spotify. The percentage translates to an estimated 143-million people. Continue Reading
A recently released eMarketer study bundles a growth projection with an assessment of advertiser sentiment. On the growth side, the research company sees the audience for online radio growing from 160-million last year to 192-million in 2019. Continue Reading
Guest columnist Larry Rosin, President of Edison Research, shares an information bite from the upcoming presentation of The Infinite Dial. Edison introduced a new query to the long-running survey series. Consumers were asked for their sentiment regarding technology generally. Continue Reading
As a preview of the upcoming The Infinite Dial webinar, Edison Research has released a tantalizing data point about podcast consumption. In its most recent annual survey of 12+ Americans, 17 percent listen to podcasts monthly, the highest number in Infinite Dial history. Continue Reading
Bridge Ratings issued a correlation study that sought to understand the relationship between a song’s streaming success, and that song’s digital download sales. Bridge discovered that a correlation does exist, all the more for the biggest hits. Continue Reading