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Bullish ad-spend forecast emphasizes digital and overall growth for radio

A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, mobile, and other categories. Terrestrial radio is predicted to grow 5% across “legacy” and digital advertising opportunities. Internet radio is projected at 25% growth. Continue Reading

Southern Cross Austereo streams again, as Aussie radio spottily returns from stream boycott

Southern Cross Austereo, Australia’s largest commercial radio group, has reportedly started turning on the webcasts of its radio stations. At least 18 stations are now simulcasting. It has been two years since, in a startling boycott of Internet-delivered radio, Australian radio stations shut off their streams as an act of protest. Continue Reading

James Cridland’s Weekly Links: How people use radio; connected cars; UK commercial radio awards

by James Cridland

James Cridland Weekly Links is a column by the Australia-based radio futurologist. THIS WEEK: New research about how listeners switch radio stations; what makes a good public speaker?; new DAB+ stations in The Netherlands; more. Continue Reading

Consumer digital spending grows; digital advertising grows faster

Consumer spending on digital products will grow a projected 5.1% to $2.1-trillion in 2019, according to McKinsey’s newly released State of Global Media Spending report. Advertiser spending on digital is growing even faster, and the trend, when combined with new CRB webcaster rates, might have implications for radio stations. Continue Reading