Pandora launches two new “Thumbs” playlists, one of them for SiriusXM broadcast
In an example of SiriusXM’s cross-platform strategies, the satellite company will broadcast one of Pandora’s new weekly “Thumb” playlists. Alongside that announcement Pandora is also pushing a top-100 playlist to be refreshed each week. A “Thumb” playlist is informed by Pandora users’ thumb-up actions on individual tracks. The company takes the entire thumb-up database across all listeners during the week, and makes a top-100 list out of it. Using the same method, a top-20 list is also manufactured and is broadcast on the Pandora Now channel on siriusXM. Continue Reading