Advertising in music services, and ad technologies that power it.
As much as podcasting has accomplished in its two-year resurgence as an increasingly popular and mature content business category, there is a preparatory feeling to the young industry. Major challenges seem to stand between the present and a potential future in which “big money” buys into podcasting as a category standing alongside video, display, and radio. Continue Reading
In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading
Boulder-based Clip Interactive announced that Entercom Communications, the nation’s fourth-largest radio group, will use Clip interactive radio players for its mobile and web streams. The agreement throws Entercom’s 129 radio stations onto Clip’s interactive platform. The deal follows a year-long engagement of Entercom’s seven-station Portland cluster on Clip’s platform. Continue Reading
How do consumers listen to podcasts? When do they start, stop, abandon, complete their shows? In particular, do they hear the ads? How is advertising effectiveness verified? When those questions can be answered, advertiser buy-in to podcasting will increase. “API Listening” is one key to the future, and an industry buzzword in the present. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
In a recent advertising conference, one head of creative services warned that programmatic advertising could kill podcasting. Right or wrong? There are several points to argue against the dire prediction. Continue Reading
ART19, a San Francisco-based podcast host, distributor, and monetization platform, officially launches today after eight months of technology development and partnership formation. Launch partners include Midroll Media), DGital Media, and Wondery. The platform offers technology designed to advance the podcast advertising business. We spoke with co-founder Sean Carr. Continue Reading
Often the most interesting parts of an earnings call are beyond the numbers, especially in the investor Q&A which follows the prepared statements. We took a deep dive into the unscripted portions of last week’s Pandora Q2 results. Continue Reading
Pandora has announced a technology solution to the problem of in-stream video and display ads being delivered to listeners who aren’t watch their screens. Through partnering with technology provider Moat, Pandora can assure advertisers of 100% in-view impressions in mobile and desktop listening, in accordance with MRC (Media Rating Council) standards. To understand just what this means technically, and to Pandora advertisers, we spoke with Chris Record, Pandora’s VP of Revenue Operations. Continue Reading
National Public Radio Digital Services (NPR DS) will move its streaming technology to Triton Digital this fall, transitioning its member stations from Limelight Networks, the current streaming technology provider. An email notifying stations of the change was sent last Thursday. Continue Reading
Pandora released its second-quarter earnings yesterday, splitting Wall Street bets. Pandora delivered red ink earnings of -26 cents per share, against expectation of -30 cents. Investors liked that, but didn’t like a missed revenue estimate. As always, a closer look at the balance sheet deepens context. Continue Reading
Spotify, which has assertively strengthened and promoted the advertising opportunity of its free-listening service over the past year, today announced the expansion and official launch of programmatic buying across the company’s 59 markets, serving 70-million listeners. Continue Reading