Advertising in music services, and ad technologies that power it.
Veritone, an AI tech and solutions company, announced the full commercial launch for its VeriAds network. VeriAds is a suite of advertising monetization options for broadcasters, podcasters, and influencers. Continue Reading
Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading
AdsWizz is announcing today that its digital audio platforms received three awards in the past week — two from DRUM Digital Advertising Awards and one from Digiday Awards. Both award galas were held last week in New York. Continue Reading
Instreamatic, a marketing company specializing in voice and AI for audio, announced that it is partnering with streaming technology expert SurferNETWORK. Under this deal, Instreamatic’s voice dialogue ad technology will be integrated into SurferNETWORK’s platform. Continue Reading
Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK. The top-15 lists have been appearing monthly, representing advertisers in the American market. The new UK list will represent advertisers targeting UK listeners. The announcement was made today at the 8th annual RAIN Summit Europe in London. Continue Reading
Digital audio business Targetspot announced a partnership with Cuebiq, a company specializing in location intelligence and measurement. The deal will focus on providing U.S. advertisers with tools to measure how digital audio campaigns drive traffic to brick-and-mortar storefronts. Continue Reading
Podfront UK is announcing today that Oli Walters has joined the venture as Head of Sales in London. this is a revenue-driving position for the still-new Podfront UK venture, which brings a distribution alliance of the Wondery and Stitcher podcast networks into the UK, headed by Ruth Fitzsimons. Continue Reading
BIA has released a new report about U.S. local advertising, with a forecast that political and over-the-top advertising with be critical for growth next year. The report projected that total local advertising revenue will increase from $152.5 billion in 2019 to $161.3 billion in 2020. Continue Reading
Voxnest has shared initial statistics for its Spreaker Prime revenue-sharing program for up-and-coming podcasters. The service has generated $1 million in ad revenue during its first quarter of operation. Continue Reading
Sirius XM hosted a conference call this week to share its financial results from the third quarter of 2019. CEO Jim Meyer talked about developing out-of-car pathways to engage existing subscribers and drive new sources of growth. Also, Pandora’s path forward. Continue Reading
eMarketer analyst Eric Haggstrom shared some recent forecasts for Pandora. He noted that U.S. mobile ad revenue for Pandora is on the rise, and is growing faster than eMarketer had previously predicted. Continue Reading
Voxnest, a podcast technology company, has entered a partnership with France-based audio advertising tech business Audion. Under the terms of their agreement, podcasts in the Voxnest network will have access to ads from Audion’s partners. Continue Reading