Advertising & Monetization

Advertising in music services, and ad technologies that power it.

64% reduction in digital audio ad spending; some new money added in major ad dollar shifting (Advertiser Perceptions)

Posted on by Brad Hill

Advertise Perceptions has issued a report called the Coronavirus Effect on Advertising Report. It’s a trade survey of marketing and sales execs, one-third marketers and two-thirds agency buyers. Digital audiio is presented. The purpose is to determine how ad spends are shifting among media categories during the coronavirus disruptions, and to project how and when those shifts will play out through 2020. Continue Reading →

Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Posted on by Brad Hill

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading →

Magellan: Coronavirus coverage is dominating many podcast categories

Posted on by Anna Washenko

Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading →

Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Posted on by Anna Washenko

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading →

Magellan research: How is coronavirus affecting podcast advertising?

Posted on by Brad Hill

With the coronavirus crisis saturating media news, it shouldn’t come as a surprise that quarantine references would seep into podcast advertising — especially when podcasts hosts are controlling the message to a large extent. Magellan, and podcast advertising analytics company, examined the phenomenon.  Continue Reading →