Spotify reportely to launch “Supremium” plan with higher monthly rate

Spotify will launch a third subscription tier to its legacy two-tier access, introducing a “Supremium” plan above its current subscription and free-listening options. This according the Ashley Carman’s reporting at Bloomberg — and CEO Daniel Ek promised it during the Q1 earnings call. We look at the rumored benefits, and compare to competitors. Featuring RAIN’s Spotify user growth chart. Continue Reading

Gen Z: Voracious and experienced podcast listeners, friendly to ads. (Edison Research / SXM Media)

Edison Research interviews 1,003 Gen Z respondents (13-24) in the U.S. to field the Gen Z Podcast Report 2023. The effort is sponsored by SXM Media, and we covered the teaser report from SXM a couple of weeks ago (here). Now, Edison releases the full detail — 45 pages of Z-specific metrics around podcast listening, discovery, acceptance of advertising, and more. Continue Reading

Wondery sales and the CounterClock podcast notable in US Podcast Report (May, Triton Digital)

A quick glance at the interactive version of Triton Digital’s US Podcast Report for May (more exactly, May 1-28) shows two notables — in a mostly stable ranking one network (NPR) and one podcast (CounterClock) stand out. However, the top 100 podcasts remain identical (with minor position jumping) as the previous month. Click for details and links. Continue Reading