RAIN Notes: Monday, June 19
— Driving Success(Veritonic)
— Riveting (AdvertiseCast)
— On The Move (Rob Greenlee)
Author: Brad Hill
Gen Z: Voracious and experienced podcast listeners, friendly to ads. (Edison Research / SXM Media)
Edison Research interviews 1,003 Gen Z respondents (13-24) in the U.S. to field the Gen Z Podcast Report 2023. The effort is sponsored by SXM Media, and we covered the teaser report from SXM a couple of weeks ago (here). Now, Edison releases the full detail — 45 pages of Z-specific metrics around podcast listening, discovery, acceptance of advertising, and more. Continue Reading
RAIN Notes: Friday, June 16
— Driving Success(Veritonic)
— Riveting (AdvertiseCast)
— On The Move (Rob Greenlee)
Wondery sales and the CounterClock podcast notable in US Podcast Report (May, Triton Digital)
A quick glance at the interactive version of Triton Digital’s US Podcast Report for May (more exactly, May 1-28) shows two notables — in a mostly stable ranking one network (NPR) and one podcast (CounterClock) stand out. However, the top 100 podcasts remain identical (with minor position jumping) as the previous month. Click for details and links. Continue Reading
Katz integrates with Audiomob to further digital audio advertising in online gaming
Katz Digital Audio is trumpeting a new agreement with Audiomob, a mobile gaming ad company. Katz’s ad sales vertical will sell advertising in Audiomob’s in-game audio ad technology. Katz markets as “the largest digital audio network,” claiming a reach of 230+-million consumers monthly. Continue Reading
RAIN Notes: Thursday, June 15
— Deep Analysis (Eric Nuzum)
— Flipping (Rockie Thomas)
— Is it AI? (Paul McCartney)
Cloned “AI Ashley” debuts on Live95.5, replacing non-AI Ashley in midday. Twitter revolts.
In what might be the first realization of synthesized DJs in actual broadcast shifts, “AI Ashley” — a voice-cloned version of Live95.5 midday host Ashley — works her (its? their?) first realtime shift. Click for the video, which includes an AI-synthesized voice conversing with a listener who won a contest. Continue Reading
National Music Publishers Association sues Twitter for unpaid music use ($250M)
The National Music Publishers Association (NMPA) has brought a lawsuit against Twitter, claiming the social outlet has failed to pay for music placed on its platform. The action seeks $250-million in damages, and compares Twitter’s alleged negligence with compliance practices in place on other social networks.
Continue Reading
News podcasts stable w/ favorable demographics — massive international study (Reuters/Oxford U.)
An annual research study jointly conducted by Reuters Institute and Oxford University reveals the stability of news podcasts, and shapes the profile of the category listeners. A project of extraordinary reach, this survey examines frequency of use, country-level comparisons, top ten rankers, and much more. This is a global research project, and the PDF delivers 160 pages of country-specific results. Click for samples, graphs, and links to an executive summary and the entire study (160-page PDF). Continue Reading
Spotify intros new Ad Analytics program, promising attribution, conversion, and brand lift metrics
In a vigorous and comprehensive product launch, Spotify today introduces Spotify Ad Analytics, a set of advertiser tools and solutions across podcast and music advertising. The new pixel-based technologies announced today grew from the company’s acquisition of then-indie attribution company Podsights over a year ago. Click for details and analysis of this important evolution in Spotify’s ad business. Continue Reading
Disney completes exit from radio … nine years later
It was the summer of 2014 when The Walt Disney Company announced that it was exiting the broadcast radio business to focus on digital audio. Nine years later, it has sold the final station, once the flagship. Continue Reading
RAIN Notes: Monday, June 12