Author: Brad Hill

Latino podcast listeners control $2.8-trillion purchasing power and podcast ads motivate them

Posted on by Brad Hill

In its most recent Latino Podcast Listener Report from Edison Research, this segment of podcast listenership is portrayed as racing into podcast engagement, and highly receptive to advertising. As a national group, Latinos wield impressive purchasing power. Edison puts a number on that: $2.8-trillion, and dramatically computes that overall purchasing budget as greater than the GDP of the UK or India. Click for much more info, and a link to the presentation slides.
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1+1=3 in new Soundstack analysis of radio and podcast listeners

Posted on by Brad Hill

SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading →

A “free fall in advertising” causes upcoming 12% layoff sweep at NY Public Radio

Posted on by Brad Hill

New York Public Radio is planning to terminate 12% of its employed positions, in the latest contraction in the NPR universe, as reported by The New York Times. The Times quoted a NYPR internal memo from LaFontaine Oliver, New York Public Radio’s president and chief executive, in which the situation was characterized as a “free fall in the advertising market.” Click for more detail. Continue Reading →